India’s Gokuk collected a small round of $ 13 million for heavy jumps in diagnosis

by SkillAiNest

GooccoAn Indian startup that offers integrated e -commerce products, has collected a small period of $ 13 million, calling it a “growth” round, which has increased its price to $ 450 million.

Although the new funding round headed by RTP Global, its series B is 63 % smaller than the Milly 35 million series B, announced in May 2022, costing a New Delhi -based startup 43 % higher than the last amount of $ 315 million. Fresh funding also included the current startup investors, namely Z47, peak XV partners, and thinking investment, which, in 2020, had increased its fundraising to 68 million.

But what has Gokuk made so attractive to investors? Its offerings help companies, large and small, online shop and directly enter the D2C space.

Image Credit:Jagmith Singh / Takkarch

It is expected that the D2C will see a significant increase over time as more brands are ready to target online and target young consumers and the Internet reaches new homes. In India, after China and the most populous country, the world’s second largest Internet market, the D2C market is expected to reach $ 60 billion by 2027, which is more than $ 12 billion in 2022. Report (PDF) by PMG.

Currently, Gokuk has more than 12,000 paying traders, which are more than 2,500–3,000 a year ago, spreading in India, Europe, the United Kingdom, and the United States, and these traders use its sauce products, which is why they are paying for shopkeepers, Magneto, Sales Force, and Woo -Own, and Woo -Own, and Woo -Ownu. Can set up stores. It also helps to trade brands through WhatsApp, which is a famous platform for business and consumers in markets like India, Europe and Brazil.

Gokuk has counted brands like Indian iPare Vishal Linscart, Personal Care Brand Hansa Consumer, Cosmetics Company Luck May, London’s PIP Jeans, and customer’s X -Pulzio Monkey.

Some of the products offered by Gokuk are also available by other players. For example, razor pay and cash -free payment offers checkout solutions. Cleverp and Mongage offer CRM.

But co -founder and CEO Chirag Tanja told Tech Crunch that Gokuk’s products are integrated, so consumers on average have at least two of them tendency to buy. He said, “If you use our login product, it helps you to improve the better. So, our ficky product emerges there, which is a piece of WhatsApp commerce. Similarly, if you use our checkout product, abandoned cart, you use our cucumber.”

This has helped Gokuk increase its annual revenue by 20 % over the annual year, which reaches more than $ 30 million in annual revenue (ARR) annually, which was 25 million last year. It has helped the brands take action at a total value of $ 2 billion, including prepaid payments and 45 % cash on delivery at 55 % transactions. 80 % of all prepaid payments are through the Unified Payment Interface of the Indian Government.

Gokweick co -founder and CEO Cherig TinajaImage Credit:Goocco

With fresh funding, Gokok aims to enter new markets and deepen its presence in areas where the WhatsApp is a huge consumer, such as Latin American countries, including Germany, France and Brazil. Startup has also intended to reinforce the presence of AI on its products. It already offers a solution, such as calling AI for abandoned vehicles. In addition, the startup plan is to enable Indian traders to sell their products to foreign consumers with a global checkout solution that will connect strip and other international payment processing services.

Gokok currently has a 60-70 month runway, with the bank about $ 35- $ 37 million, and is targeting profits within the next 18 months. It also starts to get public in the next 3-5 years. Meanwhile, Startup is attracting investors’ interest, though Tanja has confirmed the Tech Crunch that he is not raising much funds at the moment.

The startup’s headquarters consists of 400 people, primarily living in their offices in Grogram and Bangalore, and a handful of employees are also based in the UK.

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