India’s Rapido begins to test food to take Zumato to Swig, Zumato

by SkillAiNest

A famous ride -powered platform in India has quietly launched a beta to test its food delivery service in Bangalore, which, in the world’s fastest growing delivery markets, has made its first serious move to challenge market leaders and challenge Zumato.

The 10 -year -old Startup won the southern city of Bangalore, namely BairerSandra, Taevakir, and Mediawala (BTM) layout, Hosour Surjapura Road (HSR) layout, and Koramangala, co -founder and CEO of Rapido, Arawand Skinch, South, Bangalore, Bangalore, Bangarwari, Bangalore, Bangarwari, Bangalore, and Bangalore. Service test has begun.

Rapdo formed CTRLX Technologies, a fully -owned subsidiary, to nominate its food delivery service. According to the regulatory filing of the Takkarch, the subsidiary lists the Vice President of Sanka and Finance Vivek Krishna as Director.

Sanka said there was no special reason to establish a subsidiary. However, it may be a strategic move to avoid potential conflicts of interest with mourning, which currently holds 12 % of the minority shares at a riding start.

Swedy recently Verification In a letter to the shareholders, he will resolve his investment in Rapdo, which will cite a potential dispute of interest, “which can arise in the future.”

Meanwhile, Rapido has its own property Raded On the Google Play, its Android app, which offers food from a nearby restaurant at 15 % lower prices than Swig and Zumato.

Rapido’s own food delivery app.Image Credit:Own

The lower pricing is the result of a non -commissioning model from Rapido’s restaurant, which is up to 30 % in terms of other food delivery apps, including Swagi and Zumato, and instead receives a fixed fee per order. Startup Mentioned the approach of his fixed fee In a proposal for a restaurant in June.

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Rapdo has a fleet of about 10 million vehicles, including 5 to 6 million two wheels across India, in which a startup businessman recently told the Tech Crunch. The company is using its two -wheeled fleet to provide food, along with offering its taxi and courier services.

The Rapido investor told the Tech Crunch on the condition of anonymity, Rapido will refrain from displaying restaurants far away from consumers to reduce fuel costs and delivery times, and will correct the menu item on its app to maximize the margin while offering coffee discovery.

The investor said that while handling the supply of swag, Rapdo gained insights about peak times and high student restaurants-this data will now take advantage of its food delivery service.

The investor added that the contract with Swigi does not prevent Rapido from using the data, though it forbids startups from entering contracts with zumato or other rivals.

Established in 2015, Rapdo started as a motorcycle taxi collector before the auto rickshaw, parcel delivery, and third -party logistics expand. In 2023, he entered the taxi business to compete with Uber and local rival Ola. Startup gained traction with its subscription model in this section, and positioned it as a substitute for a commission -based approach used by its rivals.

Rapdo also contributed to Taiwan’s battery swaping electric -to -wheel maker Gogoro to deploy its vehicles as motorcycle taxis. Moreover, the recent steps helped the startup increase its diagnosis and become a unicorn last year.

India’s online food supply market ₹ is likely to cross $ 2 trillion (About $ 23 billion), by 2030, according to a report by Ben & Company and Swigi, last year. Currently zumato Guides the market with 58 % sharesBrokeridge firm, according to Moti Lal Oswal, while Swagi The remaining 42 % getsPer Burnstein. Uber was also one of the early players in space with Uber Ets, which he sold to Zumato in early 2020.

So far, Rapodo has raised $ 574 million in 13 rounds, FIRST tracxn. It operates in more than 250 cities and handles more than 3.5 million rides daily. Startup counts in its leading investors, West Bridge Capital, Nexus Venture Partners, and Thinking Investments.

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