Instagram is paying tens of thousands of dollars to creators to bring new users to the platform.
Tech Dev quietly runs a program called “References”, which compensates for creators based in the United States when new users visit Instagram through shared links of creators, Business Internal Confirm with Meta
Related: Instagram is offering up to 000 50,000 per month for special materials for special content
Only invitations allow limited test creators to earn 000 20,000 in two ways: earn $ 100 for each new user who creates an Instagram account or receives $ 100 each time when 1,000 new users visit Instagram via their links.
Instagram creator Cortie Canneffield, who runs a Instagram page Told your dog with more than 36,000 followers of Rambo, Bi That it was offered another option and can be compensated on the basis of the number of new users going to Instagram through its profile, posts, stories, or other links.
According to the report, the referral program lasts for six weeks from May to June. Instagram is instructing creators to share links and posts of their Instagram profiles on other platforms such as Taxot, YouTube, and detaches so they can take new users to the site.
This is not a Meta’s first attempt to remove users from other platforms and instead scroll them on Instagram. A according to A January ReportMeta, offered up to 000 300,000, to some creators, to publish short -form content on Instagram rails, Meta Tech Talk. Meta wanted the Creator to migrate to Instagram from Techtok or other platforms to see special content.
The Meta of the contracts had withdrawn immunity contracts with the creators, which only had videos on the platform for only three months, from posting a certain number of rails on Instagram, only on the platform. Payment ranges from $ 2500 to six months every month, 000 50,000.
Related: Meta AI is testing that can catch adolescents trying to get age rules on Instagram
Meta launched a separate “Prediction bonuses“The program to pay for $ 5,000 within three months to the program ticket creators in January if they publish content on Instagram rails. Income call Last April, Meta’s Chief Financial Officer, Susan Lee, said that Instagram users spent half of their time on rails, emphasizing the popularity of short -form content.
Instagram is expected to generate $ 32 billion in US advertising revenue this year, with half of the company’s total US advertising revenue. Bloomberg.
Instagram is 169 million users In the United States, the estate is estimated that it has become a country with India with the second largest audience in Instagram. Compared to, is the competitor’s ticatic 170 million American users, and rivals are around YouTube 253 million.