In a loaded theater of Fort Mason, after a whirlwind key note of product announcements, Open I CEO Sam Ultman sat behind Apple’s most famous product with the legendary designer Sir Jonny Iow. The conversation, which was specifically attended for 1,500 developers and was not part of the public live stream, presented a new glimpse that still offers a clear glimpse of philosophy and ambitions behind their secret cooperation to build a new. "Family" AI -powered devices.
Contributions, by the opinion Billion to surprise the acquisition of 6.5 billion In May, Ive’s hardware startup Io has been the subject of severe speculation. When the details of the solid product remained under wrap, this debate away from specifications and a deep, almost therapeutic mission: to fix your broken relationship with technology.
For about 45 minutes, the ive, thinking of his signature, described a vision in the cidens, which felt both continuity and repentance for the work of his life. The person who designed the iPhone, a device that described the modern era of personal computing, is now looking to cure the problems arising.
Jonny Evo’s post -Apple Mission, Chat GPT made clear
Iow explained, the work continued with mutual cooperation, but it was the launch of the Chat GPT that provided a sudden, clear purpose for the subsequent Apple design collective, Love from.
"With the launch of Chat GPT, it felt as if our goal was clear for the past six years," ive said. "We were starting to develop some ideas for this technology -based interface, which made these people ready … I could never do anything like this ability in my career, as we are now starting to understand."
He argued, this ability to consider, demanding to consider the devices we use, which he describes "Products" From the passing away. He emphasized that the main stimulus is not about corporate agendas, but about a sense of duty for humanity.
"The reason we’re doing this is because we love our species and we want to be useful," ive said. "We believe that humanity is generally deserving of humanity much better than humanity."
A ‘pornography’
The most amazing topic of conversation was the criticism of the current state of Ive’s current technology – the environmental system in which he played an important role in building. He described our current dynamic as a deep flaw with our devices, a problem now he sees the AI ​​as a solution, not an extension.
"I don’t think we have an easy relationship with our technology at this time," ive started before adding, "When I said that we have an uncomfortable relationship with our technology, I mean, this is the most vulgar importance."
Instead of pursuing productivity, the main purpose for this new family of devices is emotional well -being. This is a fundamental departure from the ethics that dominates the Silicon Valley.
When asked about their ambitions of new devices, the ive preferred emotional well -being on simple productivity. "I know that I should care about productivity, and I do," He said, but his ultimate purpose is to tools "Make us happy and satisfied, and more peaceful and less upset, and less disconnected."
It described it as an opportunity to reject the current, full -fledged relationships with his technology. "We have a chance to … change exactly the situation in which we find ourselves," He described. "We do not accept that it is normal."
Buried in talent: Why ’15 to 20 forced Ideas’ has become the biggest challenge of ive
Although the vision is clear, the route is full of challenges. Reports have come out on the scene Technical obstacles and philosophical discussions Delays in the project. I myself gave a voice to this struggle, and recognizing that Ai’s progress is very high. Rapid progress has developed a turean of possibilities, which is an important process of working incredibly difficult.
"Its speed is so unusual … This has led us to create the ideas of the product that forced us 15 to 20. And the challenge is trying to focus on," ive confession."I used to be good in it, and I lost some confidence, because the choice is, if you really know that there are three good ones … then it’s not."
This admission provides context to the notifications that the team is facing non -solutions to the device. "Personality" And computing infrastructure. According to a source, the goal is to make an AI partner who is "Accessible but not interrupted," Avoiding the losses of A "Weird AI girlfriend."
Beyond the screen: Ive design philosophy for ‘inevitable’ AI device
While no devices were shown, conversations and earlier reports indicate. The project is included in A "The family of devicesFor, for, for,." Not a single gadget. This will potentially leave the screen -based world we live. Reports shows A "Palm -shaped device without screen" Which relies on camera and microphone to understand its environment.
ive argued that it would be "Funny" To assume that today’s death should be provided through AI technology "Products that are decades old." The goal is to create something that makes it completely new, yet completely natural.
"It should be understood. It should be clear, as if there was no other rational solution to this problem," The echo of a design philosophy is often the cause of his time with Steve Jobs, echoing philosophy.
He also talked about a sense of happiness and bringing back to technology, and withdrawing against the culture he feels that he has become more serious.
"In terms of the interfaces we design, if we can’t smile honestly, if this is just a more deeply serious type of special thing, I think it will make us all a great waste," He gave remarks.
Without a chat, a product was revealed, leaving the audience philosophical blueprint instead of technical. The main story is clear: Joni iveThe designer who puts the screen in every pocket, is now betting on a screenless future, which is strengthened by the tremendous intelligence of the open, so that we can all be a little less worried and a little more human.