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When people started talking about AI agents and assistants, the issue of number one revolves around the journey. Is anyone watching the video about the Maldives and instructing his AI agent to start searching for flights and hotels, and books them without interruption?
When we begin to embrace the travel industry agent AI, we are approaching a similar future. Cake And ExpediaTwo of the largest companies in travel booking, said during VB Transform Changing this personal nature and search patterns means travel companies can rely on agents to make travel patronage reality.
The company has been experiencing this idea for a few years, taking advantage of the partnership with Amazon’s Alexa, said Matthews Keller, the chief product officer of Kaik. The cake is no longer launched on Alexa, but it has not stopped the company from offering various search methods for consumers.
“We are striving for the vision of a travel agent that is always available, which is agent and powered by AI,” Keller said on VB Transform Stage. “In April, we started our new test Bed for Agent Travel Booking named Cake ai; It is a complete chat -based agent experience that combines the strength of chat GPT and many different tools. There is a web search, but we also offer tools specifically for flights or hotels.
“Kaik said” is working towards our vision to keep this fully personalized experienced, which makes all heavy lifting for you when planning your travels. “
Although the idea of ​​a potential traveler actively guided agent makes it effective travel planning, Acadia CTO Ramana Thomo noted that there is a critical balance for the strike.
“More and more consumer expectations revolve around without interruption, from searching to complete transactions,” said Thomo. “But the most important thing, and what I see in the shift, is demanding balance between the balance between the passenger’s control and the control of the agent.”
One of the reasons for this balance is that, faster, consumers look for travel inspiration everywhere. For one of its AI project, the Apadia decided to take advantage of the growing influence of travel influence on Instagram.
Thomo said Acipidia Trip matching featureWhich was launched in June for US consumers, allows people to send any travel official Instagram Rail to Expedia, and the platform can make it based on them.
Thomo said Apadia can produce this type of AI product due to a wide database of over 30 years. Both Thomo and Keller emphasized the importance of data in the construction of these personalities, which is a task that can be difficult.
As Keller said, traveling on the basis of personalism or previous priorities can be beyond planning. Finally, their platform and AI agents can also start recommending weather -based things at your planned location during your stay.
AI helps to facilitate complexity
A case of use where companies like cakes and ecdhiya are helpful to AI are “snakers”, or for people who look for flights or hotels without booking. These are usually people who just want to test the price of a flight or want to know how much the hotel costs.
The AI ​​system can help the snakers find their answers, and even encourage them to encourage them to go on this journey, because most of the difficulty of finding housing, transportation and activities can be presented to them there in the Acadia or Kaik Front End.
Keller said, “What interesting I feel (is) when I have a cake, I can say that we can plan to run this complex journey without any search.” “Every hotel booking site there can tell you that there is a pond in a hotel, but you have to go deep to find an infantry pool. This is the question with which chatigat does a great job, so we have to adapt and supply.”