Loza and the US Open how did the perfect marketing campaign

It is no secret that sports partnerships can prove to be a powerful tool for brands. But those who really move the needle go far far beyond some courtesy gestures or dynamic people on a broadcast.

The strongest cooperation is made on three pillars: authenticity, creativity and growth potential. Some examples explain this is better than a decade long relationship with Luzza’s US Open. For the Italian coffee company, it is as open as the cultural phase it is for players.

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1.

… is not complicated. Authenticity comes in harmony between partners. In this case, both the US Open and the Louza are in the business of virtue. Open shows the world’s best tennis athletes. Louza serves it as the best coffee in the world.

From joining the forces, Louza is trying to indicate that it is in the same degree of dignity. This relationship with ambassadors such as ATP World No. 1 Junk Signner is even deeper, whose Italian roots and elite game make it a natural fit for the brand.

Both the Laewa and the US Open are focused around the experience – whether they are saving the prepared coffee or watching a severe rally. Open sports attracts both comfortable fans and comfortable visitors, thanks to the activities on the site in the larger part that can easily fill the whole day without tennis.

“The US Open itself resonates against any other incident,” says Daniel Foot, a North American marketing marketing in the Lewesa Group. “This is a cultural phenomenon that commands global attention.”

Lavia is one of the brands that benefits the opportunity. During the event, fans can enjoy the Italian coffee culture by enjoying the favorite espresso Martini of the fans, such as classical and signature beverages, such as fans. That we …

2. Creativeness

In the brand partnership, creativity is about turning a sponsorship into a story. Over the past decade, Louza has re -imagined its presence at the US Open, which has been developed in a complete cultural experience from a simple coffee stand.

When the guests are sipping to Asperso, they are also rotating the 3D prize wheels with the dynamic spolesher boot lounge of the Lewisa, sending postcards from the tournament and collecting customs selfie caps.

This year, Louza further literally moved the limits. In collaboration with Casa Magazine, he contributed on August 20-21, with a two-day takeover in Casa Magazine, out of the walls of the stadium, which brought the energy to flush the grass field in the streets of New York.

Visitors enjoyed the honorary coffee, late art, including both the Louza and the US Open Logo, and the moments of the deep picture that bring the brand’s “La Dolls Vita” identity into life.

But they didn’t just offer enough. They mixed sports, culture and creativity. This brand turned into a simple cup of shared experience – which in a great tennis match you see that the health and arts are captured by the same balance, while also celebrating drinking crafts and rituals.

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3.

… one thing that is Louza – we are openly cooperating. Over the past decade, this partnership has been developed in step with the cultural impact of the tournament – from its early days to date, with the growing janok sinner, where he stands as the world’s first player.

“Our partnership with one of the bright stars of the game, one of the bright stars of the game, reinforces this contact and the game more anchors in the heart of the game.” “This is the place where the law is concerned: for today and the years to come, the current, related, and closely connected to consumers.”