If you have been focusing on the landscape of Google advertising in the past two months, you’ve heard about the release of AI Max for search. I have heard from many advertisers that they are worried that Google is messing up in search campaigns, but I think they are a bit premature.
In this article, I would like to talk about what AI Max is for search (and something is nothing)) and wants to talk about when to test your account.
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What is AI Max for search?
First of all, let’s remove some paths: AI Max is not an alternative to searching campaigns.
So, let’s talk about it Is And how will it work?
AI Max is a new set of optional features that help you with your search campaigns in Google Advertisement and help in creative assets. Can make.
New features for AI Max
Here is a quick way of new features available within AI Max:
The search term matching
This is a new form of targeting targets that combine different features. It uses a broad match (ie, broad match campaign setting) Plus’s word -match matching that uses signals from keywords, assets and landing pages.
From what I can tell, when it comes to the priority of key words, AI Max will be in accordance with the current ranking in one of the two ways.
If your advertisement is dynamic for a broader match set -based search trim, it will come to the list level as well as search topics for the phrase matches and PMAX. If your advertisement is dynamic with the match matching option, namely, the search term is determined by your keywords, assets, or landing pages, it will come to the last row where only ad rating works to determine the preference.
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Latest information in reporting
Since AI Max has to choose search questions, keywords, landing pages, and assets for you, each of these reports will now be a part that shows when AI Max chose them. Within the search terms, you will also be able to see if the inquiry was selected on the basis of a wide match extension or the matching of keywords.
Not so new features in AI Max
AI Max has some features for search announcements that are regularly used in search or dynamic search advertising (DSA) campaigns that are currently regular.
Brand Settings
With AI Max for search, you will still be able to use the brand’s joining and discharge lists as you do with regular search campaigns.
URL rules
Just as the dynamic search advertising campaigns, you will be able to control which URLs are eligible to use and use with costs. Advertisers will also be able to use page feeds, as well as if it is much easier than two separate joining lists.
The customization of the text
This feature is new to search for new, but the performance is in the Max campaigns. With the customization of the text, Google will use the text with your existing ads, landing pages, and assets as well as Generative AI to make a customized AD copy of your user’s inquiry.
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Final URL extension
Also, available in PMAX campaigns, the final URL extension allows Google to select a more specific page from your site as a landing page for your advertisement if it is believed to be more relevant to your selected landing page. This needs to be changed to the text.
Places of interest
These controls will be adjusted at the AD group level to include people on their location, presence or their presence or their interest in a particular location. The key difference here is controlling the level of advertising rather than the campaign level, as is the same as the current search campaigns.
Many other features, such as negative keywords and location costs, will apply to your AI Max campaigns as they do regular search.
A note about AI Max options
One of the things I want to put pressure about AI Max in its current form is its option. There are many features within this new set that you can choose and select La Carte to apply for a custom application. Each of the options listed below is the features that can be chosen on the basis of or beyond your preferences.
- The desired target
- The customization of the text
- Final URL expansion (must be able to customize the text to use)
- Location of interest
- AI Max: You can turn it off at your discretion
Key Way: You still have a lot of control, even when you get some control over Google.
Ai Max requirements
There are only two requirements for you to use AI Max.
First of all, your campaign (obviously) should be a search campaign. If you want to use Google’s AI features with other types of campaign, there are many others to choose.
Second, you have to use smart bid strategies focused on conversion. This means that more exchanges or excessive conversion costs are eligible, as well as their TCPAs and troupes, respectively. At this time, no other bid strategy is confirmed.
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When not use AI Max
Although some of these features are really just a different packaging for options that are already available in Google advertising, there are some scenes where I wouldn’t recommend using AI Max for search.
- Poor website: Just like DSA campaigns, if your website is not a strong representation of your company, if you leave the text and the final URL extension, AI Max may not be a great idea to find your company.
- Regulation-Berry Industry: Just like other automatic features in Google Advertising, if you need strict messaging in regulatory compliance ads, AI Max may not be the best option.
- Low conversion volume: Although Google enables its smart bid to produce results without much history, I have never been able to personally with it. I always recommend following the rule of 30/30, which means with at least 30 conversions in the last 30 days, even better to meet with 50 conversions in the last 30 days.
- Lead Quality Reservations: Lead generation is always a tough way with Google Advertising automation. It’s really good at getting the platform leads, but creating standard leads can be a challenge. If you have a high threshold to target quality, AI Max may still be a fine option, but it is likely that the classic search will need to be taken back set. …
Test AI Max for search when
For now, I am thinking of AI Max for search as a combination of performance Max and dynamic search advertising. The biggest common element of these campaigns: They are here to run extra volume beyond my reach with their current search campaigns.
What does all this mean for me? I am still going to develop a strong, old school search strategy that takes advantage of the terms of the fine match as I have for the past 15 years and as usual. Given the aforementioned priority schedule, the exact match still pushes everything, and for that reason I will have the most control, at the same place I am going to start.
Beyond that, I will benefit AI Max as an extension device, just as I want for DSA. If anything, in my mind, Ai Max translates just a little more AI -Center dynamic search advertising strategy. It does the same thing, but it has some other bells and whistles.
Tl; Dr: If you are a classic search fans made with dynamic search ads for additional access, then AI Max can be your new favorite tool for search.
How to start with AI Max for search
The search for AI Max had begun its rollout by early 2025 but it was taking to Q3 of 2025 so that all accounts were fully available. If you want to test the type of campaign, you will have to wait for your account to target.
Once this feature is available to you, Google will be an option to use the campaign experiences that will use AI Max for search before jumping in full force. It is unclear what will be the logistics of this setup, but there will be some functionality around it.
Is AI Max right now for you to search for you?
Google is continuing new features to AI to help advertisers find their target audience. If you are a classic marketer like me, this can be a good addition to your already running. If you are usually new to marketing and search, this may be an easy option for you to start things and see the results.
Just like other new features, I don’t think AI Max is for everyone, and it can certainly prove to be a sloping slope for advertisers who are not sure what they are doing, but it can also be a great option for those who have increased the traditional search more and more and more results.