Meet the business person behind the eligible digital

Junk slam Digital Experience is the founder and CEO of the agency The qualifying digitalAnd founder The javenly purpose companyA mission -driven investment fund. Here she breaks her best advice to create sustainable development, fundraising, and a culture of mutual cooperation.

Please give us the lift of your business.
My company, Qualified Digital, is an award-winning digital experience agency that is more than 100,000 clients for the Mayo Clinic, CVS, Hitachi Wantara, Commonwealth Health, Caesar Permament, Novo Nordsesk, Bristol Marez Skab and Transone 500-Click. Our 360 ° approach, in partnership with industry leaders like Adobe, combines B2B and B2C skills to develop users without interruption. Our tagline is “connection experience”.

Or, if you want a simple soft pitch, we can use our mother’s description: “I think they put the buttons on the Internet.” You are not wrong, mom, we do the same.

What encouraged you to make this business?
In fact, I started this digital customer’s experience agency completely by accident. After more than 15 years in agencies – and after getting this feeling, I hit the glass roof – I decided to try free consultation. In a few months, a customer provided me with the opportunity to create and fund his guerrilla dreams so that he could select some of the important business projects after an unexpected and rapid distribution with his former digital agency. I didn’t hesitate – I called all the smart people I knew and asked them to join me. When I did so, I was happy and humble. Fast Forward is 7.5 years, a qualified digital private equity supported by Stella Point Capital, and has 100+ teammates who now know that the smart people.

Related: ‘We didn’t know we could do it!’ These co-founders created a unique photography business that tapped unexpected need-and is now found in 60 cities

What will you advise in search of financial support to traders?
Make sure you are looking for a colleague who increases the value and is associated with your vision, not just a check. Don’t be violent, but be curious in ways that show that you too need to know about a potential investor. Don’t ask them questions you can find on their website. Welcome them in the conversation. Leave the room of their voice, as dynamic changes occur and create more opportunity to connect. They are investing in you as a leader, as in your business, so be human, not well dressed robots. When you want to be ready to speak the whole time, invite hope and a dialogue and guess what they can ask so that you do not freeze or give up a defeat. Exercise, exercise, exercise, not only to present your investor deck in order, but also for any direction that can be conversed. I often have a supplement of items that may not probably make it in a short pitch, but if they ask a point question, you can be confident and you can show that you are on it.

Finally, and this is very important: Make sure they do not see you as a project. Investors do not want to do your job. They need to believe that you can implement an incredible idea, not just that you have one. Especially if you do not have a track record to indicate, prepare a clear plan or add a partner who can guide the business front. Clear plans are somehow important, so they feel that they can only smash the easy buttons through the fund and advice.

Women-owned businesses get only 2 % VC funds-what specific advice can you give women business owners who can try to imitate what you have received in getting PE investment?
Knowing that the state may be scary, but don’t let it go in your head. It can stop you from asking you at all, and we need to change this number, will not make it permanent.

I did not participate in any resistance in my process, and run competitive, which I recommend. This allowed me to order the value that I knew that the qualifying digital is valuable, the gender identity is on one side.

If you are at the right step, really consider bringing a banker to represent you. They come with fees, but with the right network, they are capable of weight in gold.

Related: He hated the purchase of furniture. So he made a business to do this. Here is that this unconventional founder is looking for new customers and growth.

What kind of growth have you seen?
In the early years, starting from the beginning, the qualifying digital increased 100 % Yoy+. As our revenue increased, this percentage has changed naturally. Last year, we growth 45 %+. This year, through the combination of our recent acquisition of organic growth and expadant digital, we are on the path to providing another 40 % growth year in 2025 and are offering $ 31.5 million.

When your team is partially or completely remotely, what can you give other founders to maintain company culture?
I am proud of the balance of work life that we are able to give our team to our team as a complete remote company. We have more than 100 employees and FTEs in our team, who are living all over the United States and all over the world, and the team is able to lift and remove their children in school, take care of their mental and physical health, and do the work they like as a journey, or whatever emotions or hobbies. The culture of the QD company encourages a mentality that is both business and mutual support, and I think it is one of the things that really separates us.

My suggestion is: Create an energy that increases, and it will be. Culture clashes from above, so your team wants to win you, they have to win each other, and they have to win themselves. And most of all: hire the services of great humans and interesting people. Your team is magic, and it is your job as a leader to protect this culture from people who draw it.

What can you suggest about deciding another company, such as the recent acquisition of your Xpent digital?
See a clear 1+1 = 3. Don’t buy tax, buy value multiplication, whether new capacity, new industries, or products that speed up your work. Is it a value to your existing customers, or is it all about the new client you can increase the value? However, just make sure you have a clear vision that helps your team and their team are excited to implement this vision. Make sure the company is in accordance with a culture. That your team and their team will be proud to be excited to stand and cooperate with the shoulders.

Remember, when you are hungry, everything may look like a stack (or if your style is high then Puertobelo mushroom burgers).

Related: He started a side stir in his college’s Chhatrali and made his way to the business: ‘It has always been about abrasive’.

You also invest in your Investment Fund, Jockey Purpose Company. What points can you give traders to investors like yourself?
Show me the problem, show me that solving this problem adds a social or mission -based results, and then show me the solution to this problem and how you are doing so. Show me whether it has a market or need it, no one else is doing (well), and that if you had money, what and you will be able to reach. Be prepared to tell me that you are ready. I want to invest in things that are important, which means I want this investment to be successful. This cannot be just one idea, it needs to be planned. A plan that you can execute with guidance and money, not a project that I will take on.

What does the word “business” mean for you?
If I am honest, the word entrepreneur is still a word that I have to remember to match myself. I like this question, because it challenges the old thinking that I have the word around the word.

One step back, recognizing that I am a businessman, I will say: This is the person who is very excited about a business, product or the problem he is solving. Anyone who is not afraid of failing, but mostly because they think they will not be in a long time. You know that controlled failure is an integral part of the process in any meaningful success. A person who teases the line of trust and deception is enough to take the most dangerous swings needed to have a meaningful effect, but with humility and practice that makes them the basis and leads to the right swings. Someone who ends in the mind, makes the space space of uncertainty and evolution, but with some feeling of how success is in the end.

Does a special quote or say that you use as a personal stimulus?
“I have no special ability – I’m just curious with hobbies”. Einstein. I like this quote, and in fact, “emotionally curious” is one of our five basic values ​​in the digital digital. It was just as relevant to me. He eliminated some of it “but not me”. Even if Einstein says he has no special skills, and he has superpower curiosity, yet, this is a prescription that I can take action.