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This is the end of a normal working day, and you are excited to come home. On the way, you occupy the mail steak and put it aside on the way. When dinner is boiling, you use your mail, then go back to your phone.
How many ads have you just seen? And more importantly – how much do you miss?
This daily process is so common for all of us that we rarely think twice as why we crush some miles and keep others, why we go more than some social advertising than others, and which emails we save. However, one of the reasons behind this is why some ads live and do nothing.
I’ve been in marketing since 1995 and I have made my $ 119 million business impartial and unaware of the possibility of ignorance – about 4,000 4,000 in a week – and then in buyers.
Take a look at the road trial marketing strategies I have used in the past years, who have worked for their customers thousands of times.
Related: Business 25 years and Million I learned after 100 million revenue 3 largest lessons
Always add a offer, since 92 % of US users actively find them
There is a way to make people look well on your advertisement, and this is by adding a offer. You like free goods or good discount, okay? Your The audience also do.
For example: Our most successful offerings are all free. Free samples or free adventions when you buy something.
We spend more than 232,000 postcards a week for our own marketing, and more than four million e -mail from our clients a week. The answer is always more on the mailers with an excellent offer. It is easy to store physical ads and keep an eye on the house. A person can click on a digital advertisement at that moment, but if he does not save the link later, this World Wide Web is about to be lost in falsehood.
Consider this: When a coupon or a free gift is added, the average person does not throw the mail quickly. In fact, they probably put it on the refrigerator later.
Overall, Studies show that coupon The response rate in mailing may increase by 13 %.
The offer you have on your mailer must not be massive, but for example, it will prevent the possibilities in their tracks. To buy One One One One (Bogo) or some free to buy is a great way to focus.
If you are e -commerce or retail, consider sending special promo code to people who have abandoned their shopping cart. You can automatically do this by connecting your online shop directly to the mail automation platform. This is something that you can do in a short -term program that will allow people to be permanently followed to bring back their purchase.
Related: 3 marketing trends you need to take advantage now before you compete
Focus on marketing channels that focus longer
I spend more than 100,000 on marketing in every channel, but there is still one that feels like a fraudulent code or hack every week to produce high quality leads reliably, and sometimes its performance still surprises me-and these are postcards.
Direct mail has a higher profit on investment than digital advertising. We analyzed 115,393 Leeds, which turned into sales last year and found that direct mail leads earned 6x more than digital leads.
Here’s why my theory is why: When that moment comes and people are going through their mail, you will have the opportunity to give a deep, lasting impression that you cannot copy through online advertising or email inbox.
Studies This has been confirmed – when people see a direct mail piece of ads compared to an online ad, people are 70 % better in remembering a brand. Research also shows Two out of three ( % 63 %) Pay their unwavering attention to the mail.
This means that you are not competing with a big screen or a little. So, if you want to try your hand directly on the mail, make sure you use these valuable a few seconds of attention to stay straight with your message – make sure your headline clearly describes the benefits of your product or services, and choose the icon that you are interacting immediately.
In my decades of experience, many marketers try to get smart and use messaging that have nothing to do with their products or services. Yes, pictures of Pappi always turn heads, but if you are selling the lawn cutting, you are confusing your audience first and most important.
Even if you are not sold directly on the mail, I encourage you to test against a clear and direct advertisement (with a offer!) More smartly, whether this advice is correct in your business as well. Just make sure you are tracking closely, and tell me what a smart advertisement works better.
Related: This powerful strategy of marketing will help you leave your rivals behind and make your brand more memorable
Personalize your own advertising by 40 % increase in revenue than these people
There are two ways you can Personal An ad in online or print: Provide some personal information about yourself and your business, or make a purchase journey for the possibilities that are personal to them.
I recommend both to respond as much as possible. About 97 % Direct mail users see high response rate with personal/custom direct mail, and 56 % said reaction rates are Noticeable Personal/custom directly high with mail.
Adding personal details to the online ad will also increase your response – about that 72 % of users Just report to engage with personal messaging. You can meet the target tools using it. For example, Google advertising allows you to set a specific target parameters based on demographics, location, interests and behaviors.
The more you have the more the details you can have on your postcard or digital ad, the better. If you have to use stock photos, it’s quite better than photos. However, it is the most ideal to show what your business looks or real pictures of your products and/or services.
I suggest that you take it a step further and even include your photos or key members of your staff. The possibilities like to see the face of a real person. It creates confidence and gives rise to a positive emotional response.
When the matter is directly mail, you can customize each design so that the first name of the recipient can be presented in the headline, and even some of their previous tasks, such as filling a shopping cart and not checking out.
An automatic direct mail marketing campaign makes it easy. Just connect your CRM (Customer Relationship Manager) to your direct mail automation platform and program these mailings based on stimulus. For example, if your possibility goes in two weeks without answering a call – Boom, which triggers a postcard, “We’re trying to reach you about a particular discount, call me.”
There are many ways to use this technology to personalize customer travel. Your CRM already has this information, so use it best.
Whether you’re making an online advertisement or postcard, give it a personal nature! You will get more more responses and more opportunities for income.
This is the end of a normal working day, and you are excited to come home. On the way, you occupy the mail steak and put it aside on the way. When dinner is boiling, you use your mail, then go back to your phone.
How many ads have you just seen? And more importantly – how much do you miss?
This daily process is so common for all of us that we rarely think twice as why we crush some miles and keep others, why we go more than some social advertising than others, and which emails we save. However, one of the reasons behind this is why some ads live and do nothing.
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