Netflix used AI to create one of his TV shows For the first timeIdentifying an important milestone in the involvement of technology in the film.
Netflix Co -CEO Ted Sortoos Said on Thursday That the company used footage developed by AI in the 2025 Argentine Science Fiction Series “L Arthrana“(” The Ethenot “), a show that is followed by poisonous snowfalls. For a six episodes show, arrived at Netflix. 30 AprilNetflix’s visual impact artists tapped in AI to create a scene by showing a building falling building in Buenos Aires.
Srindos said in a conference call on Thursday when Netflix said in a conference call Thursday after supplying it that the visual impact was “completed faster than that.” Financial results of the second quarter. Netflix reported a strong quarter, with revenue with $ 11.08 billion, an increase in over 16 years, and with a profit of $ 3.13 billion.
Related: ‘We’re fighting for the survival of humanity’: Netflix co -founder donated Alma Meter Million 50 million for AI move
According to Sortonos, “AI represents an incredible opportunity for creators” and offers the opportunity to make movies and TV shows “better, not just cheap”. He said that the AI breeding scene in “Etrunota” is echoing with the audience of the show.
“These real people are doing real work with better tools,” Srendos said on the call. “The creators were very excited about this conclusion. We were very excited about the result, and even more importantly, the audience was very excited about the result.”
Netflix co -CEO Ted Sorton. Picture of David Benato/Film Magic
Netflix co -CEO Greg Peters also mentioned that Netflix is adding AI to other aspects of its business, including personal nature, search and advertisements. Netflix introduces a new AI -driven search device In May it allows users to find shows using indications, “I want some funny and encouraging.”
Netflix also reported on Thursday that its users have seen 95 billion hours The price of TV shows and movies through the platform in the first half of the year, 1 % increase A year ago, non -English content consists of a third time of overall viewing.
Related: NASA will soon start streaming on Netflix. What to expect here.
What is the difference between CGI and Generative AI?
So, how is the use of AI in different shows from CGI? Movies have been using CGI, or The computer -made imageryFor decades, starting with Alfred Hiccup’s 1958 film Vertago. CGI is a device that allows professionals to produce content using computer software, which gives them manual control over elements like texture and lighting.
CGI means that consumers themselves create items. Generative AI, meanwhile, automatically produces the gestures based on the goods. The AI itself has stated that whatever is demanded immediately, it should be fulfilled, which makes it less handy than CGI. This also means that the user has less control over the AI influxed output than the CGI.
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Netflix used AI to create one of his TV shows For the first timeIdentifying an important milestone in the involvement of technology in the film.
Netflix Co -CEO Ted Sortoos Said on Thursday That the company used footage developed by AI in the 2025 Argentine Science Fiction Series “L Arthrana“(” The Ethenot “), a show that is followed by poisonous snowfalls. For a six episodes show, arrived at Netflix. 30 AprilNetflix’s visual impact artists tapped in AI to create a scene by showing a building falling building in Buenos Aires.
Srindos said in a conference call on Thursday when Netflix said in a conference call Thursday after supplying it that the visual impact was “completed faster than that.” Financial results of the second quarter. Netflix reported a strong quarter, with revenue with $ 11.08 billion, an increase in over 16 years, and with a profit of $ 3.13 billion.
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