With the deadline of the ticket to sell its US operations at just two days, a new – social media app launched its son for the public on Tuesday.
Own The latest alternative to the emergence of tricktok, which is expected not only short videos but also text posts and images as well as other features you expect, such as direct messaging.
However, the new app aims to disrupt the market by using blockchain technology and token economy. In particular, the content on the app can receive taxes without any minimal requirements for creators or post counting.
This app was developed by Aamir Klutcket (CEO) and Katia Zestef (COO), who had previously been the foundation of the Web 3 company. Leaks. In particular, this app was also developed by Sarah Mac (CCO), which has the experience of working in Major Dating Apps Tinder and Bombal.
Key highlights include $ his own token, which is awarded to video -based creators and is fully traded. While ensuring safe transactions and property ownership, the base layer works on the blockchain itself.
Calcutt believes that this will be a game changer for creators, especially since they earn tokens regardless of their position.
“Most creators around the world do not have access to minetization on major social platforms simply because of their position,” he told the Tech Crunch. Ost by our own, we have created a system that surfaces the playground and opens up to the real capabilities of the creators globally. ”
Calcutt added that a portion of the platform’s cash income is used to buy its token from exchange for creators. “We are building the economy of the creators in the way that the creators are rewarded fairly, while the open market produces a permanent purchase for the token, which is aid in the long -term price resilience and stability,” he said.
Rewarding creators with these app tokens have become a common practice, especially an example in areas outside the United States that an instance is SparkA short form video app that has attracted more than 180 million users in India.
Other forms of miniatization include tapping, brand sponsorship, and selling items at your shop (version of the app’s tetok shop).
The app has promised that creators can earn 50 % more than other platforms. In particular, in the case of tapping, it takes only 20 % of its income, while the tricky takes 50 %. Sponsorship Lre, Creators maintain 90 % of revenue, owns only 10 %. Creators benefit most from their shops, keeping 95 % of revenue while only 5 % themselves.
The features of the monetization are expected to be available at the third quarter between the tokens, including July and September. Meanwhile, it is expected that between October and December, his shop will end as a son.
Another revenue series is content licensing. Each piece of contents has proven ownership and origin, which has been tracked on the blockchain, and allows the creators to license their content while maintaining their rights. Therefore, for example, creative marketing campaigns can recover their content on brands and get 90 % of taxes, while they themselves cut 10 %.
The rating system is also an interesting feature. Viewers have the ability to communicate with content by pressing arrows up or down arrows to cast their votes. Creators who receive high number of opots can climb the leader board, which is more exposed.
Mac told Tech Crunch, “To own your content, the user agency, the equivalent salaries, equal opportunity to be viral, make meaningful contacts, and empower people through self -expression and fair salary are at the forefront of fixing current issues with social media.” “Without the high platform support and the high expectations of the app for these creators, you are eventually ruining their loyal fans.”
Itself is now available in free App Store And Google Play Store. The company claims that there are about 40,000 people in the weightlist.
To date, Startup has added more than 5 million from Sara Mac, Michael Terpen (Transform Ventures), Saba Capital, Base Spin Capital, and Steoka Global.