Photo -sharing app pendant is banking on a new celebrity -based feature to enhance its growth

by SkillAiNest

TanteetThe photo -sharing app that allows users to share photos with friends, which then appears as a widget on their home screens, wants to stay on your radar, and it is included in the list of celebrities.

When launched in 2022, Locktate emerged as a barrel contested, which offered a more authentic way to connect with others. The app has a widget on the iPhone home screens that updates with the latest photos added by friends. Consumers can choose up to 20 close friends, which can create an intimate space to share in their lives with unprecedented selfies and updates.

More than 80 million downloads in this app, more than 9 million daily active users and its users have shared more than 10 billion photos. In particular, the company also shared with the Tech Crunch that it made a profit in 2024, which is an important achievement that has made its relatively modest fundraising efforts only .5 12.5 million.

To advance the extra growth, the pendant has been quietly examining a feature called “Celebrity Locks” for the past six months, which the app has officially announced on Wednesday.

Image Credit:Tanteet

Celebrity Locals are mostly focused on music artists, sharing details about the upcoming shows, new albums and other news. Lakat has already experienced this feature Soki Water House And jvkeMore artists will be announced soon.

To use this feature, celebrities can share a link on their social media platforms, or fans can see them in the app to add them, and then they can directly send photos to their fans’ home screens.

Founder Matt Moss told Tech Crunch, “With the posts straight to the fans’ housing screens, it offers such reinforcement and proximity that other platforms cannot copy, transforming inactive followers into active participants.”

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Lockate allows artists to select multiple fans with 1,000 to 15,000 slots. For example, there are 5,000 fans on the Suuki app and has helped the pendant attract hundreds of new members. According to the company, 17 % of these 5,000 fans were new to the pendant.

“Fans feel special to know that they are just one of a few thousand rather than just another follower. Nowadays, just like the same product, the brand and brand of the brand also preserves … we knew that our community used a pendant to share music with our friends, so they have a platform to have a platform for a platform.”

Although Mass says Testers’ opinion has been good, it is unclear whether this will help the Locate increase the number of its users. Barrel tried something similar with the feature called “Real Pupel”, but the reception was not completely positive, with her Something People Saying that he preferred the anti -social media app as a way to avoid celebrities.

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