Sony has launched the “Strategic Business Alliance” with Bandai Namco Holdings, which has investment of about 2.5 2.5 percent of Japanese media with a collective and gaming publisher 68 billion yen ($ 465 million). Companies Announced. Sonny said, the purpose is to increase the community of fans “such as IPs such as mobile phones and manga worldwide … engagement, especially in the field of mobile phones where the market is expected to increase rapidly.”
Companies noted that they have historically contributed to fields such as sports, mobile phones and music, but plans to increase it in “wider areas”. Bandai Namko specifically said “production and distribution of mobile phones and other video materials, as well as the manufacture of commercial goods and”. In other words, the two companies can include the current (and successful) trend of making series and films through video games and other contents. According to the press release, at the same time, they intend to prepare and promote new IPs in mobile phones and Manga areas.
According to Sony’s recent purpose, the deal has to maximize the value of its content in the gaming and entertainment ecosystem. And clearly, turning the video game IP into movies and series has proved to be extremely profitable, which belongs to franchises Mine Craft to Mario Bruce to The last of us.
Bandai Namko added that companies “intend to provide maximum products and services on the maximum time.” In other words, it depends on the demand, in some areas compared to others will focus more on content. Hopefully, we can expect some announcements around the Bandai Namko IP -based new content in the near future.