According to three sources of information about the deal, the sales automation startup has increased the series C -round, headed by Capital G, at a cost of about $ 3 billion.
Mud and Capital G did not respond to the request for comment.
Just a month after the announcement of the new round of New York, it will allow most of its employees to sell some of their shares at a price of $ 1.5 billion. The secondary agreement, known as Tender Offer, led by Sequaya, who agreed to purchase employees’ stock up to 20 million in stock.
Although employees who have sold shares at a much lower price than the company are now bad, they will have another opportunity to sell more stock at higher prices next year. Clay co -founder and CEO, Karim Amin, told Tech Crunch in May that he expects tender offers on an annual basis.
The soil was laid in 2017, but it did not target its success until a few years ago, when Amin decided to focus on the focus of startups to empower sellers and marketers with AI, which would help them discover key data and automate their market strategies. Dust seller allows sellers to find and update lists of potential consumer and write personal outstanding emails.
Today, soil tools are used by thousands of consumers, used from large companies of Openi, HubSpat, and Canva, from more than 100 smaller advisory agencies that help other businesses use clay for their market efforts.
The company competes with sales tech platforms, which includes Zoom Info, Losha, Apolo, as well as modern offering uniforms and common rooms.
In addition to Sequrea, existing investors in the soil include Meritic Capital, Bold Start Ventures, Maple VC, First Round Capital, and Box Group.