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If you are purchasing a couple of new running shoes, how long do you take you to decide? If you are playful, this process may take months. It doesn’t matter what industry you work in, sales cycles have the ability to take more time.
Although factors include picking buyers (even I am known to look from far -flung for perfect clothing), some marketing tactics can still be extremely difficult.
A Recent survey Reported 74 % of the business They say that the sales bicycles are getting longer. Which translates into spending more resources (time and money) to produce flat line results.
In running your own business, Postcard MeniaI have encountered this more, yet our growth has been maintained at the top. In fact, a new revenue record for the United States was set at 119 million last year, and we have risen 239 % in the last five years over the last five years, which we did over the past decade, at present, an average annual revenue has increased by 17 % compared to 5 %.
Here is a defect of the road test marketing tactics that have helped me to accelerate my growth and shorten the sales cycle.
Related: How short your sales cycle and replace more leads
Step 1: Expand the upper part of Final by increasing the leads without spending more – thus reduced my average price per lead
About 28 % of the business They say that producing leads is a challenge. My first strategy is easy: Stop marketing, and be permanent.
When the pandemic was subjected to the outbreak in 2020, many companies decided to eliminate their marketing budget, but I maintained rapidly.
My decision to continue marketing throughout the pandemic diseases resulted in an increase of 9.24 % in Leeds – an additional 186 guides a week – without any increase or something different. After saying and doing everything, the annual revenue of postcardmenia increased by 10 % this year despite chaos.
But for those who surpassed their marketing, research shows that they have suffered a loss.
A Recent studies When two large brands reduce advertising under financial pressure, tested the long -term effects. One reduced their marketing costs by 27 % and the other 65 %. In the first quarter after the deductions, the first company saw a 66 % reduction in revenue, and the second was 51 %.
This study only goes to demonstrate something I’ve been saying for decades: If you want to increase your business, you need to regularly, weekly and weekly marketing.
It doesn’t matter which marketing channel you choose. Just make sure you are tracking your marketing and reaction so that your new customers and sales accurately know what is working and not.
Once you know what works for your business, do more of it! And if you can, keep it on the auto pilot.
One of my clients, a real estate investor, implemented a direct mail automation that automatically sent postcards to people who visited their website for more than 30 seconds without change. After only more than 100 mailers match them, it stopped two new sales worth 000 70,000.
Since these automatic campaigns run daily, it means that you can get new leads every day. It will be mixed over time and will eventually create a whole new list of new users for you.
Related: How did I create sales Finals that produce more than 80 million Million
Step 2: Review your lead follow -up Finals and consider a better balance of online and offline communication
It is just as important as to develop new leads. In my experience, it helps to move the sales fennel down to buy the right balance of online and offline communication.
And research pushes me here – studies show that direct mail and digital campaigns are integrated 39 % more attention Compared to single media digital campaigns. In fact, close 2 out of 3 users (60 %) says they see in multiple channels that they are extremely or more likely to respond to ads.
Follow -ups are like reminders, and you need to send many of them to provoke the action. For example, these reminders are simultaneously so that your brand keeps in mind. So if you are sending weekly postcards, you are also running online ads on Instagram, Facebook and Google, as well as SMS messages and email.
These channels work together to bring all possibilities back to their website or pick up the phone to buy. Professional marketers are in the lockstop on this: 91 % sure Directly connecting mail and digital has a positive impact on the campaign’s performance.
In Postcard Menia, we keep sending postcards every week, but we also prefer every click on salary on social media, re -marketing, video -based ads and daily email blasts. All these methods together have helped us to increase our income throughout the year.
Related: How to promote your business with direct mail automation and retiring – a detailed preliminary leader
Step 3: Discover other marketing channels to change some of your email touchpoint
You are developing leads with permanent marketing, performing online and offline follow -up, but what if your marketing messages are not seen or opened? This phase of sales fennel may continue for some time before making a final purchase.
E -mail business is a high way of communication communication, still happens in emails Low open rate 37 % – And it can be even worse because more and more users are neglecting emails or deleting them on a large scale. I know that I do! Showed from a study When it comes to marketing bombings, those emails and text messages were the most disturbing channels.
About 33 % of business struggles With a decrease in open rates, but the right marketing campaigns can be improved by launching
Instead of focusing on what the standard is, pay attention to what works. The main marketing strategy in which I have used to pull the possibilities is directly, and it has never changed for the last 27 years.
I have mainly made my business from the ground with a direct mail marketing -based zero capital, and today we earn more than 100 million millions in annual revenue. We started sending a thousand postcards in a week promoting our services, and now we do more than 230,000 miles a week.
The facts also do not lie. Research confirms that direct mail is too much Open rate 90 % of a business can also get fully open rates with postcards, catalogs or brochures as the recipient immediately sees the message and photos. This gives a better chance to give your business a lasting impression.
Another direct mail advantage: less competition in the mailbox compared to the inbox. Personally, I dislike fielding hundreds of emails every day. USPS reports that the average home receives 7,750 % more emails Compared to daily mail pieces – on average two direct mail ads contrary to 157 emails a day.
All these methods together have helped us to increase our income throughout the year. I have faced my challenges in these marketing ways, and I know by effort, you will do the same.