When you think about targeting Google advertising, you probably think about keywords. What you probably don’t think right now are the audience: showing ads to people Who are they Instead What are they looking for.
The audience is one of the most powerful and low -use strategies in Google advertising, and you can target audiences in search, display, demand general, video, and shopping campaigns. (Performance uses maximum campaigns “audience indicators”, which is for another post!)
In this post, I’m going to cover the options for targeting all the Google advertising audience you have to determine what is right for your next campaign.
Content
The easiest way to understand the ability to target Google audience is to divide them into four types:
- Google’s audience classes
Detailed settlements, in the market, commitment, life events - Your data classes
To reproduce the audience - Customs classes
Based on the search term, website -based, app based on - Other classes
Common classes, better target, and expansion of audience
Let’s seek each one in more detail.
1. Google audience classes
Google has four types of “pre -packaged” audience, which have access to all advertisers. This is the fastest, easiest way to wet your feet with the audience.
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Detailed settlement target
Targeting this type of audience is beyond the basic age/gender/parental information information to provide deep target options based on life and career stages.
Examples:
- Marital status: married
- Home -owned status: tenant
Targeting the affiliate class
This means reaching people who have interests, hobbies and habits. Generally, these are the best of the Great for stable and awareness marketing over time.
Examples:
- Beauty mavens
- Luxury traveler
Targeting the segment in the market
Classes in the market are people who are ready to buy specific products or services. People are moved to and out on the basis of their current shopping behavior, which makes them the best of the expected campaigns with high intention.
Examples:
- SEO and SEM services
- Singapore tour
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To target the event of life
As you can expect, this is targeting people who are currently undergoing an important life transfer, such as graduating, getting married, or moving.
For example:
- Get married soon
- Recently added a dog to a house
2. Your data class
Google has turned away from using “re -marketing” and using the term and Changed the name of this section “Your data.” Happiness is still right. When you show your Google ads to people who already have a relationship with your business, Google is a Google Recording (also known as retrieval).
It is one of the most common and most commonly lucrative advertising plans.
The audience of the data class
Four types of re -marketing audiences are available in Google advertising:
- Website: A list of users who have discussed with your website
- App: A list of users who have communicated with your app
- UTube: A list of users who have interacted with your YouTube channel/content
- Customer match: A list of users who have given you your personal data (email, phone number, etc.), which you upload to Google Advertisement
To further help in this circle, Nawa Hopkins has provided some excellent marketing indicators here.
3. Google advertising customs classes
Google targets the third type of unique audience, called the customs class. This is a really interesting intersection between Google’s data and your business that most people don’t think. This provides you with other pieces of information that Google knows about people, but it is broken into pieces that are different from your business.
According to Google Advertisement, by targeting customs audience, you have three different options for the audience’s creation:
- Are people of interests and products/services Search For
- Types of Websites People browse
- Types of Apps People use
For example, they are the option of targeting a great audience for display, demand general, and video campaigns.
For example, when I launched my Google Advertising course, I created a customs class of people who sought questions Google Advertising courseFor, for, for,. Learn Google AdsAnd Google Advertising Certification.
Then, I formed the second customs class of people who have apps Google Advertisement Or Meta ads On his phone, I added both customs classes to the video campaign to reach the new audience, which is likely to be interested in Google advertising training.
4. More advertising of Google targets the audience
But stop, even more!
In addition to Google’s audience, your data classes and customs classes, you have more audiences than targeting Google advertising capabilities.
Targeting the shared class
Google advertising segments allow you to collect the audience of people who are the requirements to target many audiences. In addition, a common class can consist of a customs class. The possibilities are endless!
For example, you can create a common class of people who are:
- In the market for athletic shoes or in the market for activeware
- And luxury buyer
- But not in my customer list or re -marketing list on the website
Better target
Finally, the better target is how you can benefit from Google Machine Learning to find new audiences that are likely to help you meet your business goals.
When you create a display or YouTube campaign, you will be automatically selected to target the AD group level. The purpose of better target is to allow the algorithm to do your best, and you have to find a pocket of Opport Opport Opport Opport Opport Opport to improve your bid strategy (ERGO, better target).
Google advertising audiences target fraudulent sheet
And just! Here is a summary of all the options for targeting all Google advertising audiences that we have included in this post.
Google’s audience classes
- Detailed settlements
- Classes
- Segments in the market
- Life events
Your data classes
- The website re -marketing
- Re -submit the app
- YouTube again marketing
- Customer match
Customs classes
- Based on the search term
- Based on the website
- The app based on
Other
- Shared classes
- Better target
- The expansion of the audience
Use this Customer Segression Model to help improve your audience target! In addition, see more of your Google advertising see how our solutions can maximize your audience’s correction strategy!