Two months ago, the Indian Electric Motorcycle Startup Ultra Violet spread to 10 European countries. Now, the Million of Japanese Electronics led by Corporate Venture Arm was fueled with 21 million millions, Ultra Violet is putting its expansion plans into the over drive.
The nine -year -old startup plans to increase its European image four times, entering other motorcycle -based markets such as Latin America and Southeast Asia, and increased its portfolio by the early 2027 to 14 models. The global expansion of Ultra Violet follows the 2024 launch in its F77 Mach 2 flagship model and its other product, F -77 Soptrate.
There are two childhood friends behind Ultra Violet-CEO Narayan Subramaniam and CTO Niraj Rajohan-Those who joined their skills in mechanical engineering, automotive design, computer science, and electronics to make the middle class two wheeler market electricity.
The pair, which inspired Tesla, began ultraviolet at a time when India’s Electric was dominated by low -speed models in the two -wheeled market, which mainly met the requirements of commercial and usefulness. At the early height, Chinese imports offered low cost options, followed by a wave of Homgon Startup and recently, Legacy Manufacturers enter space.
Instead of becoming only another player in this race, the co -founders of the Ultra Violet came out to create electric motorcycles, which could match the performance of 150cc from 800cc internal combustion engine sports bikes.
In an exclusive interview, Rajmohan (the above photo, right) said, “We asked ourselves, if we want to make electricity interesting in the two wheels, what do you need? And this is the purpose with which we started.”
Bangalore -based startups took about four years in 2016 to unveil the first model in 2019. Before finalizing the seventh version, the startup went through multiple design repetition-so the F77 name. The commercial version debuted with a range of 96 miles/hour with a range of more than 186 miles and 30 kW peak and a fixed battery pack of up to 100 nutrin meters.
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Ultra Violet has also unveiled a tasting scooter along with a lightweight shock motorcycle, which includes front and rear radar and cameras to enable a supporting driving experience and blind spot detection. The scooter is priced, 000 120,000 ($ 1,370), while the basic price of its motorcycles (former showroom) is 5 175,000 (2,000)) and it is up to $ 10,000.
Ultra Violet vehicles are equipped with ESIM contact and restoration of a reinforced forecast by the proprietary diagnostic system. Rajmohan said that the system can also detect minor problems, such as when the chain needs to be lubricated. Startup offers an app that provides all this insight to users.
The company has also established a manufacturing and assembly facility in Electronics City, Bangalore, with a capacity of 30,000 units. Today, the company handles everything from developing embedded software and battery management systems to motor controllers and even battery manufacturing. About 500 people work in Ultra Violet, including 200 and R&D in corporate functions.
The Ultra Violet business model was partially formed by Tesla owners. The co -founders spent time talking to Tesla owners in the United States, who were among the first to buy Model S in 2015, to find out how the car was made different from the other EV of its time.
“These Tesla cars were very special, because being their owner was considered progressive,” Rajmohan told Tech Crunch.
The co -founders brought these emotions into the design and branding of ultra -violet, which aims to make it a global company from day one. As Rajmohan explained, the word “violet” is similarly described in more than 30 European languages, while the “Ultra” indicates something. With this ambition, the startup pursued European certification for all its vehicles before entering the market.
This is unlike the second Indian Electric two -wheeled manufacturers, who have tried to meet local demand. India The global motorcycle sales is about 40 % – Although most of these internal combustion engines run.
Going beyond India makes it a strategic feeling for ultra -violet, provided that the domestic EV market is relatively lower – according to one, with a global average of 16.48 %, with only 7.66 % adoption. Recent reports Through government -backed think tank Netty Ayog. Although India aims to reach 30 % of EVs by 2030, progress has so far suggests that it may be a complimentary target.
India is also a price -sensitive market, where two wheels are not usually purchased, but there are essential and affordable ways of daily transport. As a result, selling high-end variations in the country can be a challenge for ultra-violet-at least initially.
Rajmohan said, “We were very clear that what we are doing, we are working towards the classes that are more universal in nature.”
What’s ahead?
Ultra Violet plans to increase its Bangalore production facility to 60,000 units and increase a large space to scale nearly 300,000 units by early next year. Ultra Violet operates 20 stores in 20 Indian cities and plans to increase by about 100 by March next year. It is expected that 50 of these stores – one of the city – will open later this year in the festival season.
Rajmohan told Tech Crunch that the startup was working to expand its European presence, where it has 40 dealers.
“The next year is the place where Europe is on a scale,” he said.
Startup also plans to start its pilot in Latin America and Southeast Asia next year and later to markets, including the United States and Japan.
Ultra Violet sold more than 3,000 motorcycles in India and is likely to sell up to 10,000 later this year. By the end of this financial year, it has also targeted more than $ 50 million. To date, he has raised about $ 75 million in funds for his other major investors and has been counted with Qualcomm Ventures, Executive, and TVS Motor.