The CEO of the Pennist says AI helped increase the 16 % increase in revenue

by SkillAiNest

Bill Reddy, CEO of the Pennist, says the social media company reported Thursday that the AI ​​deserves the “healthy” results.

For The first quarter of the yearWhen the end of March 31, the global revenue of Penteart was $ 855 million, up from 16 % to a year, while global monthly active consumers increased by 10 % to 570 million consumers. In the United States and Canada, revenue increased by 12 %, reached $ 663 million.

“Our business, including our top line revenue increases, is healthy.” Income call.

Reddy said the use of AI to prepare the Pennacist user’s experience helped keep it separate from competitors. He described the Pennist as a “shopping destination”, of which 85 % of the monthly users tap the app on the app on the mobile, which is an increase of 2022 to 10 %.

Related: 4 Penteerist Hex you can run on your blog to drive traffic

“Our ability to take advantage of our customers ‘experience to personalize our customers’ experience is an important discrimination and has helped us find our best product market fit over the years,” Reddy explained.

Pennast CEO Bill is ready. Patrick Tea Fallone/AFP image by getty images

Reddy said that AI has helped run the “deep engagement” in users through personal recommendations, which are element in more user gestures, as they click on. Reddy said the AI ​​has enabled the Pennacist to generate more taxes and become a “important partner” for advertisements.

Pennist Makes money By selling advertisements to developed pins or posts. It also contains the “buy it” button that facilitates consumers to buy products directly from the pantarist instead of a separate site. The company is using AI in some capacity From 2016.

Reddy also said on the income call that Pennist is using his AI to better understand consumers and predict ads, which are best suitable for them. The company has seen a 4 % increase in click throw rate with the recommended ads of these AI.

Reddy added that one of the Pennacist’s “Core Desertors” and its visual search feature, which resonates with the company’s “largest and fastest” growing “consumer base: General Z (born 1997 to 2012) The Pentearter has been assigned the task of matching search questions with his library content Billions of pinsAnd it’s using its AI to help give the search results personal.

Related: Is Chat GPT better than Google? I tested a new search engine to find out.

Pennist Announced Earlier this week, when he is releasing new AI -powered visual search tools for women’s fashion content in the United States, Canada and the United Kingdom, which plans to expand more categories. Tools allow users to find clothes without words, choosing a couple or a particular color, choosing a couple of elements within a picture.

Was a pantarist Established in 2010 And works like a virtual pin board that users can fix with images, videos, recipes and other content. This is one of the world’s largest social media sites, More than 89 million American users.

Bill Reddy, CEO of the Pennist, says the social media company reported Thursday that the AI ​​deserves the “healthy” results.

For The first quarter of the yearWhen the end of March 31, the global revenue of Penteart was $ 855 million, up from 16 % to a year, while global monthly active consumers increased by 10 % to 570 million consumers. In the United States and Canada, the revenue increased by 12 %, which reached $ 663 million.

“Our business, including our top line revenue increases, is healthy.” Income call.

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