Seven years after the mirror unveiled in the Tech Crunch Dispensary 2018, Bern Potam is returning to the stage where it all started. The serial entrepreneur, which has transformed the fitness concept through lolimone into a millions of millions of Million, will launch its latest project. Tikkarch disrupts 2025 In October, Moscow in San Francisco.
To date, the path to the Putnam, which disrupts this progress, is a very smart timing story. The mirror, the attached fitness device, which brought boutique exercise classes to the homes, started as the outbreak created an unprecedented demand for domestic fitness solution. This time proved to be so ancient that Lolimon acquired the company for $ 500 million just two years after interrupting the company.
Now Putnam is betting another cultural change. Its new company, which is still operating in stealth mode, is developing gaming hardware to consumers that are designed to face people instead of separating people behind individual devices.
“We are about to enter the golden age of hardware,” Potamn said recently. Strictly eveningPointing to solid display technologies, cheap components, and the stability of AI capabilities that make new types of interactive devices possible.
The new project represents a change in Potam’s priorities. Where the mirror was about individual performance and self -improvement, its latest project focuses on stabilizing joint experiences and relationships. She describes it as the use of technology, not as a basic experience but as a capable of better human contacts.
Influenced by the philosophy of the use of Nintendo’s “background technology” – firmly, cheap ingredients with modern experiences – Putnam pursuing the playbook that made the mirror a success. Instead of advancing the technical boundaries, although, she is focusing on creating compulsive user experiences with proven hardware.
Gaming represents a natural next step for Potamum, which has made its reputation to understand how tech can mobilize. His boutique fitness studios taught him how the experiences of the engagement group, the lessons have been applied to the virtual classes of the mirror and now on the gaming scenes that encourage face -to -face conversation.
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The mirror’s $ 3 million seed -round firm, Lerr Hippo, has already participated in the highly competitive funding round for the new Putnam company, which has indicated the strong confidence of investors in identifying consumer trends and taking advantage of it.
Time is compatible with wider recovery in users’ hardware investment. After years of focus on enterprise software and AI infrastructure, investor is showing new interest in consumer -facing hardware that can take advantage of the AI ​​and adult component ecosystem to create new varieties of equipment.
The appearance of Putnam comes to the fore when the Tech Crunch celebrates its 20th anniversary, and the participants can be assured that we are collecting the biggest names in the tech to share insights on the future of innovation.
Meanwhile, for businessmen and investors who are seeing consumer tech trends, return by Putnam The disruptive stage It will provide an opportunity to see how one of the most successful founders of the category is in place for the next wave of innovation. Don’t leave it. 2025 Register now to disrupt To see it 68 668 26 September, 11:59 pm PT.
The center of the Tech operates at the Mosque Center in San Francisco on October 27-29.
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