Grammy award -winning musician, composer, and producer Wickelv Jain says the music industry is broken, which is why he is now included in the startup, Open WioIt wants to give artists back. Through the Open Way app, Launched In the summer, artists can leave new music and immunity, directly contact the fans, sell pepper sales, host concerts, popups, and listening parties, and more.
Later, the startup plan is to provide more support to the artists using AI tools.
Fortunately to talk Mental storm tech This week, Jane, who is now the Chief Creative Officer of Open WAV, had harsh words for the state of the music industry, especially criticizing the business model of streaming services.
“If you are a new artist, get $ 10,000, you (collecting) the amount of streams is literally a chir. So now you have a permanent rebellion.”
Jane pointed to Cardi B recently, when people thought it was ridiculous that she was on the road selling CDs and Valentine albums (which He did in promoting a techotok Her album), what she was really doing was showing how bad things were for artists.
To keep things in the context, co -founder and CEO of Open WAV Jason MAWho spoke with Jane in the event, said, “Now on the spotifies …, in 000 3,000 you have to kill 1 million streams.” MA is a media industry business, investor, and adviser who has supported Multiple startups, Including musical.ley (which became a tricktok), trailer, coins, grubs, and others, and several media companies and NFT app OP3N are the foundations.
The MA explained that the industry’s broken model is why the team in the Open Vio is making a direct -to -fan music platform.
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He agreed with one, “Algorithm is not beneficial to music.” Recent social media posts From singer Lizzo, who complained of A lack of A “Summer song“This year.
The MA then explained that what today’s artists need is not a million listeners on spotifies, but a thousand true fans.
“If you have a thousand true fans who give you $ 10 a month – which is 1,000 at Starbucks coffee times – this is 000 120,000 in a year as an independent music artist. Think about it.” (Technically, it is 000 100,000 every year.
“Spataf is not paying you. Instagram, Taktok is not paying you. But your real fans will pay you. They will buy your tickets. They will buy your special music – your music will be purchased on the first open view. They will buy your pepper.
Of course, Open Vio is not alone in thinking about turning “super fans” into revenue. Spatif has been talking about creating a super fan platform for some time, and tells investors its income on calls that aim is to launch New Premium Tire This will complete the fans who will soon access concert tickets, more features and other facilities. The company is interacting with labels like Universal and Warner music to do so.
However, Open Vio will not target big artists, as is the spot. Instead, it will be following the Indi artists and others.
The concept is not completely new. Spatif also tried to enter the place, when he offered a way to upload his music in 2018. But after facing the company, the attempt was stopped soon. Its label partners pressure Who felt that the move would reduce their sales.
MA, in response to the question of what makes the open view make different from the other fan platform, acknowledged that there were competitors in the market today, but he argued that no one was doing everything that the Open Way was doing in one place.
“When you come to the open, you are able to sell tickets and earn 80 % of the profit – 20 % (goes) platform enables you to sell tickets at your shows,” he said. The MA added, “Everyone who buys a ticket goes to the event’s chat, such as a dispute, and you are literally able to communicate and integrate and network with those who are buying tickets in your shows.” “Then you are really unable to leave pepper with zero costs, no inventory, global drop shipping in the same community chat.”
The artists on the platform will also own their audience, such as e -mail addresses and phone numbers of fans.
The platform allows artists to use AI to design their pepper, and both Jane and MA have expressed their excitement about this technology. Jane noted that AI can help musical artists create more than ever, and Ma said that even record producer and songwriter Timmand has been using the AI ​​music service as a model to help her work more with her existing music.
In Open WAV, they plan to use AI to help artists, as they propose things like a manager tour locations or pepper ideas, as well as tools tools to make album art or song videos.
Ma said, “What we are seeing with AI is that AI is going to be your best friend as an artist,” MA said, who said some of AI’s features will reach “Phase two” of the app. In the meantime, Open Vio is available iOS And Android Equipment for users.