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Let’s talk email. You know, the old school, an unhealthy marketing channel that somehow still produces the $ 42 jaw falling for every $ 1.
Here is the thing – email marketing is not a calm, forecasting corner of the world. As Email Market CEO and founder Melania Bilki tells us, “In 2025, email is going to be tough, noise and more competitive.”
So, how do you cut the chaos, stay away from the terrible spam folder, and engage your customers? Melania Bulk got a playbook, and we are breaking it for you.
Supply: The importance of your inbox’s reputation
First, supply
Think of it as a street credit for your email program. If you don’t have it, your messages are not visible.
According to Melania Balki, platforms such as Google, Yahoo, and (soon) Apple are making it difficult to hit the inbox. New standards demand high open and click rates, keeping Spam complaints below 0.02 %.
The biggest problem is that once you are flagged as a “bad sender”, it is almost impossible to crawl out of the corner of shame.
Tips to stay in the game of Melania Bilke:
- Stop sending your entire list. Massive blasts have died. Instead, separate your audience and send it smart.
- Clean your list regularly. Dead weight (alias passive users) will give your reputation faster tanks than you can say “spam folder”.
- Monitor the matrix religiously. Click on your open rates, rates, and complain rates – and improve on the basis of data.
tl; A doctor? Your email program is just as good as you supply. Protect it as your marketing life depends on it.
Simple text emails: Underdug strategy
In the world of fast, excessive emails, simple text is passing through. Why? Because it is real, relevant, and the clutter stands in the inbox.
Melania Bilkie’s: “Simple text emails are obstacles to patterns – they feel attention because they feel personal.”
But do not mistake simple text for simple boring. Magic is in details. You still need a story, emotions and a strong personality.
Real -life example: original grain
Net, marketing on the original grain, crushes simple text emails by making a personalization that feels like a friend falling into your inbox. Its emails use humor, storytelling and related wibks to make real contacts.
How to nail plain text emails:
- Make a personal development. Who is writing an email? Make it to someone with whom your audience can contact.
- Tell a story. “Our sales will end tonight!” Snow Fest. Share something that hooks readers emotionally.
- Keep it human. Think of less “corporate updates” and more “a friend’s text”.
The goal is to make your audience smile, laugh, or feel something, and then the next time they see your name in the inbox, click on “Open”.
Send more emails (yes, really)
If you are holding your beads on the idea of ​​sending More Emails, take a deep breath. Melania Bilki’s suggestion is clear: “In 2025, it’s not about value v at all Quantity. “
The data backs it.
Are sending brands 4x more emails He did last year to get the same results.
Why? Because the inbox competition is much tough than ever and the first obstacle is only seen.
How to Her balance:
- Start with the merit. More emails mean more likely to land in front of your audience.
- Provide the price each time. If someone opens your email and feels that it is worth their time, they will open the next.
- Track engagement. Keep an eye on the matrix to ensure that your growing frequency is not tanking your supply.
As a marketer, you need to see it like this – the more touch points you make, the better the opportunity you can catch your audience at the right time.
Keep it all together: Comprehensive email strategies
Here is the key to the rules of Melania’s email. None of these strategies exist in any space. High supply, simple text emails, and increasing frequency work together to increase your results.
Melania Bulk calls it an email marketing “magic sauce”: “When you add these plans to a harmonious strategy, you are seeing a 20-30 percent increase in performance. It is about keeping all the pieces together with your program.”
Why does it work:
- Great supply means that your emails are actually visible.
- The simple text adds a human contact that builds a relationship.
- Increasing frequencies ensure that you keep in mind in the crowded inbox.
E -mail marketing is fine
The email is not going anywhere, it is just getting ready. In 2025, the brands that succeed will be adapted to adopt them, which will combine basic principles with fresh tactics to eliminate the noise.
Cleaning your lists, preparing these simple text stories, and increasing your sending schedule (without sacrificing the price). As Melania Bilk says, “If you think you are sending coffee email, send more. Just make sure they are able to open.”
Now, make your inbox game stronger than ever.
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