Presented by HP
Creativity is fast becoming the new measure of productivity. While AI is often framed as a tool for efficiency and automation, new research from MIT Sloan School of Management Shows that generative AI enhances human creativity – when employees have the right tools and skills to use it effectively.
Right there AI PCS come in These next-generation laptops combine native AI processing with powerful neural processing units (NPUs), delivering the speed and security that knowledge workers expect while also opening up new creative possibilities. By handling AI tasks directly on the device, AIPCs minimize latency, protect sensitive data, and reduce energy consumption.
Teams are already proving the impact. Marketing teams are using AIPC to create campaign assets in hours instead of weeks. Engineers are shortening design and prototyping cycles. Sales reps are creating personalized proposals on-site, even without access to the cloud. In every case, AIPCs aren’t just speeding up workflows—they’re spawning fresh ideas, faster iterations, and more engaged teams.
The payoff is clear: creativity that translates into measurable business results, from faster time-to-market to stronger customer engagement. Still, adoption is uneven, and the benefits are not yet reaching the broader workforce.
Initial creative gains, but one division remains
New Morning Consult and HP Research found that nearly half (45%) of IT decision makers already use AIPC for creative support, with nearly a third (29%) using it for tasks such as image generation and editing. It’s not just about efficiency – it’s about bringing imagination to everyday work flow.
According to HP’s 2025 Work Relational Indexfulfillment is the single biggest driver of healthy work relationships, followed by leadership. Give employees the tools that let them create, not just perform, tasks, and you unlock productivity, satisfaction, retention, and optimism. The same instincts that drive workers to build outside the office can be used by companies inside.
The challenge is that among broader knowledge workers, adoption is still low, at just 29% for creative support and just 19% for image generation. This creative divide means that the full potential of AI PCs has not reached the wider workforce. For CIOs, the opportunity isn’t just deploying faster machines — it’s fostering a workplace culture where creativity drives measurable business value.
Creative Benefits of AI PC
So when you put an AI PC in front of prospective employees, what does it look like in practice? Early adopters are already seeing AI shape PCs in how creative work gets done.
Teams quickly dream up fresh ideas. AIPCs can spark new perspectives and out-of-the-box solutions, enhancing rather than replacing human creativity. With AI dedicated to workloads, employees stay in flow without interruption. Battery life is extended, latency drops, and performance improves — allowing teams to focus on ideas, not wait times.
On-device AI is unlocking everything from visual design to video production to music editing, and videos, photos, and presentations that can be created, edited, and enhanced in real time.
In addition, AI workloads such as abstraction, replication, and code generation run instantly without relying on cloud APIs. This means employees can work productively in low-bandwidth or disconnected environments, eliminating downtime risks, especially for mobile workstations and global deployments.
And across the organization, AIPS means real-world, measurable business results.
Marketing: AIPCs enable creative teams to develop ad variations, social content and campaign assets in minutes instead of days, reducing reliance on external agencies. And that leads to faster campaign launches, reduced outsourcer costs, and increased pipeline speed.
Product and Engineering: Designers/engineers can prototype in CAD, create 3D mockups, or run simulations natively with on-device AI accelerators, shortening feedback. This means shorter iteration cycles, faster prototyping, and faster time-to-market.
Sales/Customer Engagement: REPS can use AI PCs to generate real-time recommendations, personalized offers, or analyze data offline at client sites, even with a cloud connection. This leads to faster deal cycles, higher client engagement, and a smaller sales turnover.
From performance to completion
AIPCs are more than just a performance upgrade. They are reshaping how people work and experience work. By giving employees tools that spark creativity as well as productivity, organizations can unlock faster innovation, deeper engagement and stronger retention.
For CIOs, the opportunity goes beyond efficiency gains. The real value of AIPC will not be measured in speed or specs, but in how they open up new possibilities for creativity, collaboration and competition – helping teams not only work faster, but more creatively and productively.
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