Undreo, known for a bidder-based ride-based model in Asia and Latin America, is developing a “super app” strategy that aims in the frontier markets-which is moving beyond taxes to provide daily accessories to its customers.
Starting with the grocery supply in Kazakhstan, Andrew plans to expand several verticals in the next 12 months in its high markets, including Brazil, Colombia, Egypt, Pakistan, Peru and Mexico. This shift comes globally over 360 million app downloads and 6.5 billion transactions heels, as its status is eliminated The world’s second most downloaded ride -driven appBehind Uber, from 2022.
“If consumers use you more often, then, of course, they live longer, they are more valuable in the ecosystem, and they are more loyal in the overall,” said Andrews Summit, Chief Growth Business Officer of Android.
Android selected the supply of grocery as its first expansion after seeing the rapid rise in its delivery section. -2024 more than 41 million orders were completed worldwide and only in Q2 2025 more than 14 million-this is one of the fastest scale in the company’s portfolio.
Mountain View, a California -based company, has launched its grocery delivery service in Kazakhstan, which offered more than 5,000 products with a 15 -minute delivery promise. The company said that early pilots in the Central Asian country achieved 83 % network promoter scores – which indicates high satisfaction of consumers – and on average five grocery orders each month.
The Summit told Tech Crunch that the Android is using a dark store model to supply grocery in Kazakhstan, most of which are focused on food -ready food and contains about 10 % fresh products. He added that the model will be different in other regions, where the company is open to partnership locally, especially in the markets with a dense network of mother and pop stores.
Without sharing details, Summit said the company has added 30 % more dark stores to the country since August.
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Why is Kazakhstan the first market?
The Android currently operates in 982 cities of 48 countries globally and takes the lead in eight of them. But then why has he chosen Kazakhstan as the first market for his superp app?
Summit told Tech Crunch that the company has decided to do so after seeing a “huge increase” among digital consumers in the country, which is the largest economy in Central Asia. The Android is also its largest head count in Kazakhstan, serving as the Central Center for R&D and tasks.
The Android did not reveal a specific growth measure for its operations in Kazakhstan. However, a recent report from the Dell Room, published in partnership with the Government -backed Tech Park Astana Hub, Noted The company has seen a 44 % increase in the country in the last 12 months.
The report also valued $ 26 billion in Kazakhstan’s tech ecosystem-which has jumped 18 times since 2019-which suggests a rapid increase in local launch, funding and digital services.
Kazakhstan already has the grocery delivery apps to meet some demands. Nevertheless, the Android wants to win the market with cheap prices – which aims to become an online grocery ally.
“There is access and inequality here, and even some groceries have access to problems,” Summit said. “Some of our costs do not buy or buy the right equipment in the right places, and they recognize it, but they think they have no other way.”
The superp app of Android: a distinct car or Dodge Woo
Many companies have tried to succeed with super apps. While some, like the wactic and gaujic, have also succeeded, others – including meta – Struggled to get traction.
Summit, who worked with V Chat in his former role in 2016, experienced how the integrated experience on the Chinese app worked better. He told Tech Crunch that, by taking advantage of his skills and using AI’s capabilities, is planning to make its high app strategy a success. He said that AI integration will help consumers to bring personalities and make services accessible to people with disabilities and less literate.
In November 2023, Android announced venture and integration and acquisition arm for investment of up to 100 million in the next few years. Summit told Tech Crunch that about the project, about 30 % of the super app strategy has been deployed.
Company Invested in the grocery startup of Pakistan, Craw MartAs part of the project in December. However, there is no concrete timeline when the Android app will offer grocery supply to consumers in Pakistan.
The Android Arc Raval Uber has also extended its service portfolio, which includes vertical markets to selective markets such as food supply through Uber Eight. Summit said that Android targets a different customer class.
“Large scale, we really support and play a price consumers,” he said.
India as a “puzzle” market
Apart from the border markets, including Kazakhstan, Andrew has been working in India for some time, and has been competing with domestic players like Uber and Rapdo. However, the company has not picked up in the South Asian nation. Even Uber developed a version of the Andrew Bid model in India, and tried to copy this approach.
Epifigers data specially shared with the Tekkarch shows that Android saw the latest 1.07 million downloads from the same period in 2024, a decrease-22.6 % decrease. On the contrary, Uber increased by 8.02 million downloads, up 60.6 %, while Ola increased by 1.55 million, an increase of 13.2 %. Rapido emerged as the fastest growing player, with an increase of 14.9 million additional downloads-an 80.9 % increase.
“India is a puzzle for us,” Summit told Tech Crunch. “India is still growing, and we are focused … We have decided to focus very fast on key cities where we really think we want to work firmly.”
The company is examining various models, especially in the freight business, though it is known to allow riders to hug with drivers. Summit said they include various payments for drivers daily and even with a special taking rate.
Android faced preliminary challenges and already saw a limited success-even in markets like Pakistan, where it later became an important platform for Ride Healing.
Summit said, “We have sleep markets where markets flowed in a way, and then in any case, one of the rivals may be competing.”
More than a dozen riders and drivers in India told Tech Crunch that safety concerns are an important reason why they do not prefer to use Android. Some drivers said the app was exploited by the bidder model – and, in some cases, even fellow drivers offered aggressively hugging their colleagues as a trouble.
The company prefers safety and customer service, Summit said.
“Yes, we need to talk about this safety impression and to educate and educate our drivers and passengers,” he said.
The next vertical in plans
The Android plans to expand its super app offer by launching new services according to local market needs. Summit told Tech Crunch that they could include financial services. An example of this is already in the markets including Brazil and Mexico, where drivers can Access small loans through a ride -driven app. The executive added that the company is looking for ways to expand it to passengers – and possibly to the small businesses involved in supply.
The company also plans to find a service that enables micro -mobility, allowing its customers to connect local business and public transport services.
“We want to be specific to the city, and it can be a bouquet of different services,” Summit said. “We want to capture the important verticals for whom we have the ability, which we know about and are very close to our core part … but if we have no experience in running, for this kind of service, we will definitely contribute with the right player.”