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One of the most important aspects of one’s reputation today is that Google reveals them during search. Most corporations and individuals understand its value and understand the basic concept, though they themselves will not be aware of the term.
Online reputation (ORM) is the process of making positive materials, suppressing negative presses and maintaining a strong online image for businesses and individuals.
Related: Your business is far from a crisis Google Search
Why Orm is important?
ORM is essential for businesses and individuals in today’s hyper -related world. Personalized personal and professional reputation is usually corrupted as a result of poor advertising. These issues can make it difficult for employer to fired, divorce, lose new users or increase the next fund.
And think of me as a digital reputation. The Internet does not easily forget, and even a single negative article or viral post can shade the good work of the years. This means that your Google search results often have a potential client, investor or employer’s first “introduction”.
Step #1. Watch
Many important elements of orm help prevent potential disasters. The first is monitoring your online presence to see what people are saying about you or your company. In good supervision, the cancellation wave and negative feedback could allow you to respond to the situation above.
Its action is the best process to use a monitoring tool that helps you track your name online. These tools are much easier, cheaper and more efficient than manually finding your name in different platforms. I have personally seen that the companies have received false information within hours and before they have already corrected it before taking the traction, which could make them a dream of fame.
Related: How to better manage your brand’s reputation in the digital period
Step #2. Reach the source
When you want to delete Google from Google, the next step is to send email or reach every publication via social media. This is a critical way, and the defense must not appear, as it can make the situation worse, and things can be viral.
The success of this orm strategy depends on the specific publication and editorial team: the larger the publication, you have less likely. Small blogs and community sites can be opened Open for correction if the content is old, misleading or in fact. On the other hand, going after the national news outlet rarely produces results.
Related: How to confront evil reviews calmly and turn them into development
Step #3. Improve your reputation
The best way to fix your reputation is to use the right SEO and PR techniques to download negative search results in search engines like Google and Bang. Improving positive content with appropriate SEO techniques, you can give high levels of positive content in search engines and reduce unwanted articles, images or forums. On average, it takes 6-12 months to clear the negative search results.
A strong ORM strategy and perseverance can sometimes eliminate or index some negative pages from search results, especially if they violate the platform guidelines or are misleading. In cases where D indexing is not possible, promoting high options content such as Internet Pressure techniques-can be used to overwhelm the negative content with more relevant, positive search results.
Over time, Google’s algorithm begins to prefer your new content. The key is consistency – one or two articles will not change the results. But stable online reputation can change the first page of six or nine months of search results.
The arrest of a law firm with whom I worked was destroyed by his arrest. By publishing stories of client’s success, producing authentic positive content and earning the media, we managed to push false claims within nine months on page two, and as you know, very few people click on the past page.
ORM Case Study in Process
Wendy had a huge impact on her online reputation when her social media account nominated the trending memes at the time.
Twitter account is known for “roasting” users, the trending is connected to Twitter phrases with its products, and uses humor to enhance engagement. Although their orm strategy cannot be finalized with the rise in sales, it has not been clearly hurt.
Relevant
Bring it all together
Online reputation is a strategic process to improve the impression of a personal or business brand on search engines like Google. In a world where public opinion is shaped by search engines like Google, ORM is no longer optional – it is important.
Whether you are expanding your next round, a corporation that is protecting the shareholder trust, or a person applying for a new character, and a long -term investment in reputation. If you do not control your story, someone else will do, and it cannot be flatter. Online growing companies and people are the ones who think that reputation is not the only thing you do offline. Google says about you.