Tinder needs new users in California to confirm their identity by facial identity, . The policy is implemented today as a test program. The obvious reason behind this is that people are who they say they are. Dating apps, finally, .
The platform’s face checking feature indicates users to make a short video selfie. Face scan confirms the user’s identity with a biometric indicator with profile photos. It also checks whether the face is used as a profile photo in numerous accounts.
Once confirmed, the user gets the badge on their profile and the video is deleted. To detect copies in the future, Tinder consists of an encrypted face map. This ID is separate from the check, which asks users to scan the government issued by the government.
Parent Company Match Group Head of Trust and Safety, Yol Roth, says it is needed “really about confirming that this person is a real, living person and not a boot or faded account.”
Tinder has been experiencing this idea for many years. Before Tech returned to Canada and Columbia earlier this year, it resumed re -examination in Japan in 2020. Roth told Axios That California was selected as the next test market because of its size, settlement and strong online safety and privacy laws. If successful, it can be developed as a nationwide program.
The match group can promote these verification efforts as the company’s apps have been suggested due to the recent bombing investigation, including the occupation and the Okay Capid. In an 18 -month investigation of the 18 -month investigation, consumers were accused of drugs or attacking dates, and still allowed to stay on the company’s platform.
The dating app is in the era of uncertainty, which reduces the revenue and paying users. The match group recently announced that it is being cut And bombal
This move tries to focus on a pain point behind the dating apps, which is great, but Possibly is due to a number of factors. In recent years, pricing has become really wild. For example, Tinder has multiple subscriptions that are on average 40 to 60. each month. In the upper part, the company also sells a pop of $ 3 to “Super Likes” and increases each of the profiles. This is a micro -transaction hell.