When Easter Halam welcomed his daughter, Nara in the world, he faced the challenge of searching for reliable brands, which offered a high quality organic newborn formula in the United States.
He believes that despite being available for nearly 160 years, the United States lacks the quality of children’s formula options. Many manufacturers choose scheme milk to reduce costs, which allow them to add oil to meet nutritional needs. Numerous formulas contain palm oil, soy and corn syrup, which are not recommended for newborns due to potential health risks.
For example, Research Corn syrup is linked to the growing risk of obesity, while palm oil is shown Reduce calcium and fat absorption.
“I was determined by the fact that there was no good, organic newborn formula on which I trusted, on which I want to feed my daughter in the United States, which is the first country in the world.”
For the past seven years, with the help of scientists and children’s nutritionists, from the beginning, they have been developing their organic, whole milk newborn formula.
Indicate today’s official start Nara OrganicWhich meets both European and American safety standards, and is registered with the FDA and certified by USDA. Most importantly, this formula is free from palm oil, soy, corn syrup, malotoxistin, and genetically modified biology (GMOs), which provides a clean option for elderly parents who want to nurture their children with the best possible ingredients.
Nara Organics claims that any formula sold in the United States is the highest percentage of milk fat, which also contains the lowest percentage of plant -based oils, because the use of whole milk means that less oil is needed to obtain the right material of fat. The list of ingredients on the package includes an “organic vegetable oil mixture” made of organic sunflower, coconut and rapid oil, which provides essential fatty acids that support healthy growth.
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Although there are numerous brands with organic formulas, such as Bobby and Bait, these products are manufactured in the United States.
On the contrary, Nara Organic chose not to develop its formula in US facilities, possibly due to the previous issues of chronobacter pollution, a germ that can survive in dry food. In recent years, there are there Several Missing of The baby’s formula Connected to the spread of the chronobacter.
This is why the company prefers to develop its formula in Germany, which is only the birth of powder children’s formula.
Chief Marketing Officer Mika Haveliner explained to Tech Crunch that the company’s manufacturing partner uses technology “which is not present anywhere in the world.”
“An important piece of infant formula, its shelf life, is how much oxygen enters when you seal it on it. So if you go to the US facilities, they are open. When you are filling, caning and sealing on the box, they are only sealed.
Nara has received a total of $ 32 million from Elkorep, BBG Ventures, Corazon Ventures, Gingerbread Capital, and Mashal Capital. In addition, the company has attracted the attention of high -level celebrities, including Tennis superstar Serena Williams, “Jane Virgin” actress Jenna Rodrig, and “Erin and Sarah Foster’s creators.”
Nikki Hilton, fashion designer and donor gentlemen, is also an investor and adviser.
Hilton told us, “I breastfeed my three children, but they all had a formula.” “Every child and parents are different, and not all mothers are able to breastfeed for medical, physical or personal reasons. I think there is so much decision and unnecessary pressure about breastfeeding … It is really interesting to be part of a modern brand that is interrupting the baby’s formula market.”
With this support, Nara Organics can position itself as a key player in the organic formula market, which costs almost approximately . 20.7 billion It is expected to reach $ 37 billion in 2023 and 2032.
The formula is now available for purchase on the company’s website. Users can select the Starter bundle at $ 36, which includes two cans. As an alternative, they can sign up for a subscription that provides four or six cans every four weeks, which costs 6 136 or 243 respectively. Each one can make about Four 25 ounces bottles.
It can also be purchased through the company’s free Mobile appWhich halam launched in 2018? The app is designed to help consumers track the essential aspects of children’s care, including monitoring the feeding hours of the baby, keeping wet and dirty diapers login, and keeping stomach -time exercises.
As part of its inception, the company is donating more than 1,400 cans to the newborn formula Good+FoundationA non -profit organization that is working to eradicate multi -faceted poverty by providing essential goods and services to low -resident parents and careers.