Welcome to our DTC next e -commerce growth Summit series where we are seeing all the good from our big -time event again. Miss the show? Hold the replay here and get the hottest points from the high profession of e -commerce in the industry with a special gift!
Don’t have time to see? Get full recovery below:
Here is not so interesting fact: 98 % of your website visitors leave without buying.
This is a real gut punch for any e -commerce brand, especially when you’re putting money into ads to get these clicks first place.
So what’s wrong?
Customers CEO and founder Larry Kim. AI and the founder of e -commerceways all around, this problem is from traditional tracking tools like AD Pixels.
Pixels are struggling to maintain privacy refreshments, cookie restrictions and new regulations, leaving brands with incomplete data and less efficient marketing.
But don’t worry, Larry got a solution – the identity of the visitors.
This is a smart way to track, identify and replace visitors to your website, and it can prove to be the key to fixing your art once and for all.
Why are Pixels letting you come down
The golden era of Pixel has been officially over and faces the challenges they face.
Pixel problem: Why is it failing you
1. Privacy changes
Remember when iOS 14 updates sent shock waves to the advertising world?
These privacy -based artisans not just stopped cookies, they also restricted how a platform like Facebook can track user activity. Now add firefox and other browsers to this mixture, which is actively limiting cookie tracking.
Result? Pixels are losing their ability to provide accurate data.
2. New Conditions
If you think that the refreshment of privacy is the end of it, think again. Federal and state laws like GDPR in the CCPA of Europe and California are strictly following how data is collected, stored and used.
These laws are designed to protect the privacy of consumers, but the advertisers’ L, they produce more red tape and less reliable insights.
3. Incomplete insights
Even if you manage to get some data from your pixels, it is often scattered and incredible.
Pixels strive to maintain today’s multi -touch point customer’s journey. Someone can discover your brand on Instagram, browse your website on their desktop, and complete the purchase on their phone.
Without tracking the correct cross device, your pixels are blinding.
Result: Lucky Finals and Wasted Advertising Expenses
When your pixels fail, it doesn’t just hurt, it is a revenue killer.
- Efforts to end the efforts: If you can’t track who is on your site, your recovery campaign is ruined from the beginning.
- Advertisement is wasted: You are spending money on clicks and feedback, but without accurate tracking, you can’t improve the best performing audience or advertising locations.
- Your chimney leak: This beautifully developed sales fennel you made? It is like a leak bucket, which is lost before being close to changing valuable users.
Fully relying on pixels is a losing strategy and e -commerce marketers need to be prepared.
Enter Visit ID: Better way of tracking
Larry’s advice? Stop relying on old school tracking methods and start using the visitor ID.
What is the visitor ID?
Visitor ID technology uses first -party data to identify visitors to anonymous website visitors. Instead of relying on the pixels, it gives the first party data as well as detailed insights about who to see, what they are doing, and how you can reach them.
Does the visitor’s identity make different?
- Smooth data arrest: No annoying popups or tricks. It works quietly in the background.
- Vigorous insights: You will know who your visitors are, from population to behavior.
- Viable classes: Include group visitors to the audience for more personal marketing.
Why does it work
- There is no obstacle: No popup, no trick. Only smooth data capture in the background.
- Enhanced insights: Learn who your visitors are, from population data to browsing behavior.
- Better target: Create suitable classes to personalize your marketing.
Real results: Visit ID in Action
For example, Koo, see the user electronics brand. By implementing the visitor ID, he:
- Caught 55,000 Leeds In just three months.
- Born In revenue, 000 250,000 From these leads.
- Achieved a 25x roi On their investment.
Using the data, Coo created six dynamic email flows in the Clawe, and replaced users who pay anonymous browsers.
Why is it necessary to own your data
According to Larry, it is not only able to identify its visitors, but also about your data. Stop relying on the third party platform to make all heavy lifting. E -commerce’s future belongs to brands Own Their data
The success of the shark tank
An example was a brand by Larry that appeared on the shark tank. He used a visitor ID to get thousands of leads during the airtime of his incident.
Instead of losing all this traffic after the initial buzz, they turned it into a future -Customeer solid customer base.
It’s not just digital
The visitor ID works in all your marketing efforts, even offline billboards and event sponsor.
It eliminates the difference between real -world exhibition and online conversion, ensuring that you are making every opportunity more and more.
Clever retargeting = Better ROI
An excellent part about the visitor ID? Yes You can use data to promote your recovery campaigns.
How’s it:
- Export your data: Share enriched customer information (such as emails and phone numbers) with platforms like Meta and Google.
- Improve campaigns: Use conversion API (CAPI) to send back valuable events such as clicks and product scenes.
- See your ROI climbing: Improved data means better targeting, low costs and more conversion.
The matter in point
From a straightforward consumer brand viewed the quality of their event match quality In 48 hours 0 to 6.7 After implementing the visitor ID.
Result? A 30 % reduction in action according to cost And strong advertising performance!
Don’t let your artele be leaked another day
Larry’s advice is obvious – if you want to grow in and beyond 2025, you need to re -consider your point of view to track and target.
Visitor ID is a tool that can help you occupy the lost opportunities, become the owner of your data and turn anonymous visitors into loyal users.
They are ready to see how customers can help. Start your free trial today And get 500 free contacts!
See who is on your site right now!
Get names, emails, phone numbers and more.
Try it free, no credit card is required