VCS are paying more attention to the goal and less on profit – here are the 5 things they are looking for in the founders

Venture investors are currently adapting, and is rapidly open to work with L -Technologies and invest in both new and emerging sectors such as longevity and welfare, the global economy sectors who have seen. 75 % more funding In 2023 and a recent approach to $ 8 trillion by 2030 UBS Report.

The trends are showing that venture investors are also becoming more sincere in choosing their start. With experts, social and governance (ESG) factors, investors around the world are important. eyeIt is rapidly obvious that investors organized by the purpose are also receiving traction in the VC.

An article written on the Business Cloud summarizes that one of the main reasons for investing in 2025 is that the purpose -led companies are “transparent, transparent and more importantly that are flexible.” A study by which has been done B Lab Global It was shown that B. Corporation companies, which follow the principles of stability, performed better in tariffs.

As a business and A Venture Investor Himself, I am also driven by a deep sense of purpose: helping more and more people to achieve long -term health all over the world. I carefully choose to help other traders and brands that share my vision. The more my values are associated with the startup businessmen, the more likely we start a partnership to achieve our common goals.

In this way, venture investors are faster thinking about their future efforts. I want to help the community understand the five important factors that businessmen need to keep the attention of the Venture Investor to the purpose.

Related: Good Doing Working Good Working-How are business people changing the world

1. A strong vision leader

Regardless of whether investors share values through a business plan, it is important for a businessman to showcase a strong and clear vision to start.

A visionary businessman will have a strong sense of purpose and direction for their business, and it will also be a feature that is shared with the purpose of itself with the Venture Investor.

With an honest picture of the current framework, powers and opportunities, the vision of a businessman for their launch will help investors imagine in the future that they can help create by investing in business themselves.

In the VC world, it is common knowledge that although investors rarely accept the deal, they never go away from the businessmen they believe. And these businessmen often start their pitch with a powerful vision statement that investors cannot stop thinking about.

2. Business made on trust

One of my most important beliefs is that trust is like a mirror – once broken, it cannot be done together again.

A purpose -led investor works in trust and for this reason the businessman standing in front of them will be expected to think so. A businessman has to show the investor that it has been successful due to the meaningful relationships that begin, whether it is employees, contractors or most importantly that the customer is with the base.

Trust -made business is one that is built with precision and with many care. It also indicates long -term growth and longevity of the entity, as on the contrary, it is one that burns bridges with excessive dangerous transactions and bad decisions. Recently. , Is the main driver of success for the trust business.

Related: Purpose companies grow 3 times rapidly-so here is the way to become one without sacrifice of profit.

3. Understanding the style of the servant leadership

The purpose -led investors contribute not only in terms of business ideas but also in terms of leadership style. A business person who accepts the style of the servant is the one who focuses on the maximum service, which prefers people’s health, well -being and success and the communities they serve.

I have practiced in the manner of the servant leadership My careerAnd this is a strange experience, because it’s all about becoming a leader who gives guidance without preferring his ego. There are three CS to become a servant leader, and about: sympathy, character and ability.

Although it is not necessary for businessmen to exhibit this leadership style, I am confident that at least understanding its philosophy will be beneficial. This is especially when business people deal with the goal -led investors who will be attracted to characteristics such as honesty, integrity and desire to help others in a business person, especially when they advance a business with a goal.

4. The commitment of measuring social influences

Wishing to have a social impact is an attractive possibility, but more importantly, it can maintain itself financially in the long run without compromising on its ideas. This is a place where businessmen need to be included in their pitch to measure their effects and how effectively translate ROI to the investor.

The commitment to measure the impact of a company means that a businessman is dedicated to learning from any mistakes and is to ensure that the original intention of the business is not lost.

The goal should not be taken with appreciation, because without ways to measure the effects, companies may be subjected to public allegations of later washing. So you too have to walk. Research 60 % of the purpose -driven measures are not measuring their effects on brand society. It is better to be careful with such stats and to stand as a startup that not only has a vision but also the framework for producing concrete results.

Related: Most startups ignore an asset that makes or breaks their success

5. Good knowledge of the market

It goes without saying, but most of the types of investors will be expected to know their target market, understand their competitiveness and get good grip on the trends that are dominating the sector in which they are interested.

Good knowledge of regional cultures associated with their desired markets is also an important factor for a business, as the purpose -led investors are often supportive of an international theory.