Visitor ID Wars Report with Larry Kim and Sanjay Jenkins

What happens when you plug a dirty website visitor ID data in your ad’s stack and email flow?

What happens when the marketers press the magical sound tech without revealing how much it is wrong?

In a conversation in this, I sat down with Sanjay Jenkins to discuss the truth about most of the visits to the identification solution-and what we are doing to consumers.

Key Moments “Customer Scorgement Magic: Wisitor ID“

00:46 – What is the visitor ID?
“This is a magical promise: Tell me who is on my site, even if they have never filled any form. But it works only when the ID is correct.”

02:22 – Big problem in Visitor ID
“If this tech is so magical, why is not every major brand using it? Because most of it doesn’t work. The accuracy rate is terrifying to a degree-70-95 % wrong.”

04:13 – Bad data is worse than any data
“Marketing Corruption: Sending false positive strangers to Spam. The impact is destructive.”

07:04 – E -mail supply massacre
“Industry Benchmark: 0.3 % Spam Complaint Rate. Try this identification vendor? 3 %. This is acceptable 10x.”

09: 18-comparison to the real world
“In the head -to -head test against the Open Sand, they had a 1.5 % spam rate. We had 0.1 %. It’s 15x less. And we made 5x more in the email.”

11:39 – How do we test the website visitor ID accuracy
“You compare the emails made by IDS with the original buyers. If the estimated identity is not a buyer, the website visitor ID vendor was wrong.”

18:28 – Why confidence in this place is so damaged
“Every brand has tried and burned. They are reluctant to try again – but we are showing results and accuracy that are impossible to ignore.”

20:35 – which makes users different
“We are the second generation of ID solutions. We have made our identity graph. We do not just grant a third party junk license and not suck your CRM dry.”

27:40 – Flavor Test approach
“We do not ask for trust. We ask for a supplementary trial. And the difference is not correct-this is 5x, 10x, sometimes 20x.”

42:23 – Spam test from hell
“We have sent 10,000 emails to the inboxes that we controlled from a brand. 70 % of promotions or spams landed. Up to 40 % were only in Spam.”

45:36 – Why do some shopkeepers still develop despite bad data
“The more their data is, the better your supply looks better – because no one opens the emails, so no one marks them as a spam.”

47:48 – What’s the next: Universal Form Prefail
“We are nearing exposing the identity on the site through the form prefail. But we will not send it unless we are 95 %+ correct.”

52:39 – Why is the visitor ID important?
“This growth is a hack. And if we can clean the category, it becomes a growth engine for the entire DTC and sauce environmental system.”

Visitor ID War Report: Result

The identification of the visit is full of hype, over -promises and data malfunction. But there is a better way – and we’re making it.

See full interview with me and Sanjay Jenkins on the Podcast of Republic’s “Shop Talk” podcast: https://www.youtube.com/watch?v=0wzjs_sxwmi.

Dm me Or if you want to run the test together and see the truth for yourself, make a call.