Sometimes, amazing every day is rotating in data.
Take a category of consumers that the launch of Doug Rubin, called the North Wind climate, “climate workers”. They are worried about climate change and prefer friendly purchases for climate, like identifiers who can be steady associated with things like buying organic foods or preferring local business.
“It turns out that the climate -working category is actually users who are often fast food restaurants,” Rubin told Tech Crunch. He added, “What’s more, about 30 % of the climate are Republicans.”
The North Wind was developed by Rubin’s work in the political world, where a survey is very important to understand changes in public sentiment and identify potential voters. Startup has increased the previous round of $ 1.05 million, specially telling Tech Crunch, with the participation of angel investors, Tom Steier, including former Massachusetts Governor, Dawal Patrick, and Alexander Half Mann of Cheap Ventures.
Instead of dividing people into population buckets, which can participate in the class on political, race or regional lines, the North Wind analyzes the survey response to the surrender of the climate analysis that can be used for consumer classification.
In addition to climate workers, which consists of 15 % of all US users, the North Wind climate has identified four other behavioral groups, including “climate disturbance”, or those who are slightly worried about climate change and are not as economically safe as the climate refusal.
But, Rubin added, “There are also messages and methods in the bucket (those who deny the climate) that work with them.”
Northwind did some analysis on electric vehicles. Consumers of climate and “climate disturbance”, for two types of consumers who are most likely to buy EVs, startup shows that car makers produce cars as a matter of choice. One of the North Wind’s recommended pitches reads, “We are providing choices for people who care to help reduce pollution, saving money on gas and helping to cope with climate change.
But for climate doubts and denials, who are less likely to buy, the focus of this pitch moves from selection to freedom: “Americans should have the freedom to drive their own custom. We want to make electric vehicles clean, cheap and practical for millions of Americans.”
Startup has created a database that contains 8,000 survey respondents in eight surveys, and Rubin says it is increasing 2500 respondents every month. Every three months, Northwind also conducts an industry survey to gain deep insights for different users.
Companies that subscribe to this service, which costs $ 10,000 in a quarter or for a normal user, 000 40,000 every year, can increase four of their own questions every quarter, which Robin said is less for an annual survey.
Within the platform, users access the data asked by North Wind that the data collected by North Wind, and some basic analysis such as cross tablets. Startup is making a chat boot to allow users to seek more specific analysis using simple language questions.
Relevant users can take a smart look at such a platform, fearing that it can help companies to wash their business. But Rubin is not worried, saying that the survey shows that consumers are very boyfriend. “Our data shows that claims to brands and their reputation are a clear threat that is exaggerated or otherwise wrong,” Rubin said.
Rubin said that North Wind is also developing what he calls the Virtual Fox Group. It is primarily an AI model trained on the survey’s response, which can analyze the company’s marketing materials such as TV spots or social media advertisements, and can provide feedback like the Human Fox Group. Rubin said Startup hopes it will be available in the next four to five months, though it will use new data to permanently improve the model.
Rubin is convinced that companies are missing opportunities to connect with climate -related users. He said, “If you look at the data and where the consumers are – and it is on the whole board, they are not just Democrats or independent candidates – they really want this, and they will reward the companies who are willing to be careful about it.”