Why CEOs have to guide them with their face, not just by their title

The public impression of the CEO’s personal brand is important. People do not care about the performance of social media posts, and when leaders always say “right things” are suspicious. Instead, they want to know that the companies in which they invest are guided by authentic leaders who talk about their values, principles and vision for the future.

In this period, authentic human branding has been demanded. Executives lead to the most reliable companies that bring the forefront and transparency at the forefront, and the Perfect of removing this brand from being real does not require the best look. This type of leader transforms mission statements, anchor company values, and brands into movement.

The most successful CEOs think that people follow the statements, not people. Investors, employees and consumers all want to feel linked to a leader that can in fact connect. A real face behind the brand. When this relationship exists, loyalty is deep, skills are attracted and market price increases.

The power to reveal

CEOs are not expected to guide their companies from a business point of view today. They are expected to represent this vision where they are going to the world. And instead of being ashamed of the leaders who accept this role, they are seeing a powerful return.

Satya Nadella in Microsoft. His leadership began not only a new era of innovation but also a change in a deep humanity culture. His personal brand, anchored in sympathy and curiosity, became a bacon in Microsoft. Despite the recent conflict, Satya has not tried to make a perfect statement. He remained truthful with his brand and called recent decisions “painful but essential”. It was not loud, but it was deliberate.

Or consider how Richard Branson’s personality and values ​​have affected the virgin with a sense of adventure and purpose that no other brand could potentially copy. It was not accidental. It was strategic, and it turned its personal reputation into a global brand asset.

These leaders did not wait to explain the statement of others. He stepped into the role with them. They are real people with real stories, not actors who are playing the role. And in their authenticity, they are able to maintain their trust with their customers.

Related: How to accept the truth in the transparency of the world’s desire

Your brand is your inheritance

A well -developed personal brand doesn’t just support your company. It shapes your inheritance.

Some believe that the inheritance is only measured in a profit margin. But in fact, it is measuring the culture you cultivate, and the fruits that are born of it. As a CEO, your story, when it is clearly told and is permanently shared, becomes a tissue that connects your vision and those who raise it.

People are no longer buying products or services. They are buying leadership and ideas. They want to see this person, not just numbers. The real people care about who is behind the scenes, and they want the person to be real, visible and principled.

This is not pressure. This is the potential.

Meritus creates culture and trust

When the CEO guides with clarification and grace, they not only make an outer alignment, but they have also made tone for their internal teams.

A visible, vocal leader gives employees a sense of direction and purpose. When you know who is driving the ship and why they care, it is easy to rally around a mission.

This is especially true for young generations in the workforce. Certainly, they are looking for salaries, but they also care about shared values. And when the leaders interact with these values ​​publicly, permanently and sincerity, they turn the company into a place where people don’t just work, not.

It also builds confidence in times of uncertainty. In moments of crisis or transition, people look to leadership for guidance. And the CEOs, which are already present, reliable, and understanding, do not need to rotate to prepare the perfect statement. The culture they have developed will speak for them.

Punishment is a competitive advantage, while silence is at risk

Some CEOs hesitate to step into the spotlight because they are afraid of reaction or memories. But authenticity does not demand perfection. It demands clarification.

You do not need to weigh on every cultural flashpoint or chase every trend. What does it matter to choose the moments that are compatible with your values ​​and show with consistency and conviction?

The belief that “no comment” is safe is a fiction.

Always keeping silent on social or cultural issues does not speak impartially. It talks with disconnection, caution, or worse, cowardly. In the period where the brands are personally presented by their executives, what do you do Do not Say what you do can make as much impression.

Consider the corporate result during the movement of the Black Lifes Meter or during the month of pride. The brands who tried to divide the gap, issue hollow statements or completely avoid the subject, were often called for performance ally or for sheer hypocrisy. Some have never recovered their reputation.

Compare it with Nike, who accepted the public threat by cooperating Colin Capernic. The campaign gave rise to equally anger and celebration, but most importantly, he clearly told the market where Nike stood. This explanation cost them. But even more importantly, it intensified loyalty and brand identity.

Related: Personal branding is more important than ever before

The opportunity for the forward

The bar for leadership has changed. Expectations are high, but there is a payment.

Today’s CEO has a rare opportunity to be more than a business operators. He can be the author of a movement and change agents.

And the construction of this legacy begins with showing, telling your story, and sharing your point of view in a way that gives fuel to authentic contact and affects belief.

Your personal brand is not disturbed by leadership. This is a clear expression of this. Because today’s most powerful brands don’t just sell, they stand for something.