Why does your customer drive smartly (and more profit) by knowing

It is one thing to assess who your customers are. But in reality this is another thing to know. The more companies will learn about their target audience – whether through purchase data, reviews, focus groups or other methods – they will be in position to better unlock growth.

With the availability of AI in marketing and the availability of more industry and consumer level data than ever, companies have never been in a better position to know their customers in a way that pushes smart growth and more profit.

Related: Understanding your users can help you make a copy that is sold

Provide more personalized users experiences

The main purpose of knowing your user is to better understand their needs and why they will use your products or services. The most obvious example of this comes from the recommendations of Amazon’s personal product, which recommends an item -related goods that a user is considering. These suggestions are directly developed by the company’s own data, on the basis of which other users have purchased, as well as the individual history.

Amazon’s data -driven model has become a powerful factor in driving growth and additional sales in its existing customers. As far as 2013, “Even purchased” recommendations calculated 35 % of Amazon sales. The success of this model has played an important role for many consumers as an online retailer to Amazon, which is why other retailers try to copy this design.

Understanding your users can also be applied to a lesser -based settings. For example, A Report Bazarks revealed that women aged 30-39 have filled extreme mental health and ADHD prescriptions in the United States beyond any population.

Healthcare providers can lead to high quality care (as well as prescriptions), in addition to understanding the excessive spread of these conditions in this age group. Although not necessarily a profit, it can help maintain and provide better care for health care patients.

Prepare your messaging properly

Knowing your user also enables smart marketing, which is likely to be more likely to be sold. Understanding customer needs and preferences, marketers can ensure that their campaigns will reach the right people, on the right platforms, with the right type of messaging. If any of these three factors are closed, your marketing budget may be wasted.

In addition, by getting a deep understanding of your target audience, you can adjust your messaging and plans as soon as the situation changes. For example, during the height of the epidemic, Lu released Business Highlighting various ways that suburban parents can transform their backyard backyards into a recreational place to spend standard time, even restricting the outbreaks of diseases restricted traditional summer projects such as going to movies or visiting the beach.

When they were spending more time at home, how the customers are feeling, understanding, Lu and his rival home depot. Significant growth in sales During the early days of pandemic disease.

Targot marketing that understands the tips of audience pain can result in a massive lift on your investment withdrawal. In fact, 74 % of users Report that it is more likely to remain with the brands that they understand them and provide relevant communication. This happens only when you learn more about your users.

Guide your product development

Finally, businesses that understand consumer priorities can use this information to improve their products and services. Lover business takes the impression of consumers very seriously, whether in the form of complaints or recommendations of a product, service or new features that can meet additional needs.

It can also be true when no product or service resonates with your customer base. One in Interview With CNN, with former US Nintendo, Regie Fills-AIM é, it was quick to note that the company’s Wii U console failure was a direct partner in its follow-up success.

In addition to improving the design of the self-system, Fills-AM also cited how the company learned the importance of providing a “crystal clear” value proposal to distinguish the console, as well as the permanent flow of sports. This was learned from the lesson that was not resonated with consumers because of the Nintendo Switch sold for sale Over 150 million units Today

Whether you are improving an existing product or developing new offerings that will better meet the demands of the market, knowing that your user can advance the development of more modern and customer -based products. As a result, your product will make your target more desirable for the audience, which will create high sales capacity.

Related: Consumers are changing – is your business ready?

Knowing your users is a competitive advantage

Really knowing your users can provide a powerful competitive advantage in any industry. By offering more personal personalities about your customers, offering high quality experiences, adjusting your marketing and even leading product development, you can create an environmental system that enhances consumer satisfaction and loyalty.

Remember, can get a new customer Five to 25 times more expensive Instead of maintaining your current customers. With more information about your customers, you will be able to maintain your existing base and run more purchases, while also being able to get more costly new users.