Why every business person needs fans (and 3 steps to build them)

What if the real reason for getting stuck in the business is not your offer, your advertising or your strategy – but the fact is that you still don’t have a community of fans?

I know it myself. I have created a multi -million dollar company that has been recognized twice in the 5000 list of rapidly -growing companies in the United States. And if I am honest, we have the biggest reason not just our offer. It was the loyal community we made on the way.

Because here’s the truth: a sharp fan community doesn’t just give you a customer. It provides you with guards, promoters and ambassadors. It turns buyers into believers. There is a difference between buying someone once and chanting your name, standing in your events and bringing your friends with you.

That is why Buenos can sell the stadium backwards. This is why Sarah Jacks Roberts fills the fields every year that evolves a woman. And that is why our company is progressing – because we have deliberately created a movement of experts what we call ‘cashlet’.

Good news? You don’t need millions of followers or billions of dollars to build it. You just need to understand that I call the community the amplifier method.

This method is made on three roles. Every great community must have:

1. Transparent leader. People follow the leaders whom they can trust. This trust comes honestly, not perfection.
2. Brand Evangelist. Super Fans that spread your message and recruit others in your movement.
3. Brand Body Guards. Loyal guards who stand for you when critics or challenges appear.

Related: Why is emotional branding ending and in practical loyalty?

Pul 1: Transparent led

When I quit my 300K law firm in 2018, I thought success would come immediately. The truth was very different. In the first few months of business, I raised less than $ 800 total. I am questioning and sorry for my decision.

Yet those difficult months became my most powerful story. People do not contact your perfect version. They are real connected with you. You who struggled, showed doubts and abandoned it, but did not do so.

Sarah Jacks Roberts took shape. She just doesn’t share her victory. She shares the fact that she was a young mother, who felt ineligible and she was suffering from insecurity. His openness makes his community feel. Even Buenos has pulled the curtains back – through documentary films and clear moments, it allows behey to see his real life, and deepens his transparency loyalty.

Here are some points to enforce transparent leadership:

• Share your original story, including the initial struggle.
• Choose 2-3 “professional personal” fields of your life you are showing comfortably.
• When you almost leave, tell stories of moments. People are honestly connected, not perfection.

Transparency creates confidence. Creates confidence community.

Pul 2: Brand Evangelist

Once you guide honestly, you will attract more than users. You will attract the good news – those who buy your mission so deep cannot help but can share it.

I will never forget the first time I really participated in the change. This experience made me so deep that until next year, I invited more than a dozen customers to join me. Even I purchased extra tickets just to pay. No one asked me. No one paid me. I did this just because the experience was so powerful.

This is the power of the Good news. They are your independent marketing army. They recruit with passion, and their words weigh because it is trusted.

Here are some points to implement the brand Angel good news:

• Provide value so good people feel compelled to share it.
• Give your community a name or identity that they can proudly take.
• Publicly recognize and reward supporters in your loud voice.

Serve people so well that they can’t help you talk about.

Pilled 3: Brand Body Guard

Bodyguards are the last pillar of community amplifier procedures. These are fans who protect your brand when challenges or critics appear.

Beyu is a legendary for him. When anyone criticizes Buenos, its fans are crowded. Their loyalty is unparalleled.

I have experienced it in my business. After one of my events, critics tried to drag me online. Before I respond, members of my community stepped inside. They corrected the wrong information and defended me without asking me. They did this because they believe in me and the brand.

Here are some points for implementing brand bodyguards:

• Explain community values ​​and invite members to keep them alive.
• Provide such permanently that members invest in your construction safety.
• Thank you and recognize those who defend your brand. Thanksgiving reinforces loyalty.

You cannot force devotion. You earn it.

Related: 4 steps to build a community of fans

How to create a community of your raving fans

1. Share your story and flag. Introduce who you are, why are you making this community and why it makes a difference. Transparency attracts your first believers.
2. Make a place and talk about sparks. Use a group platform where members connect not only with you but each other. Your role is to give rise to culture as long as it increases itself.
3. Bring people along. Host online or personal direct experiences. Common experiments create shared memories, and shared memories create loyalty.

There is a line below.

You don’t need millions of followers to build a raving fan base. It is a small group of people who believe in your story, your mission and your brand deeply. From there, the speed multiply.

Each movement begins only with a handful of people who bow, listen and believe. The small start that can grow in a community that spreads your message more than what you can be alone.

You can do this!

As soon as you start applying the Community Compensary method, the more your business stops struggling and starts to become a movement.