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For Glori’s CEO Marshall Zelzank, creators are not just ambassadors – they are the life bloodshed of their company’s development strategy.
“The world’s Kai Senate has this incredible machine that produces interest and viewers.” “They are the new linear TV networks to expand the base of fans.”
As the world’s Premier Cook Boxing Organization, Glori accepted this evolution, borrowed from a cultural playbox, which burst the engagement of gaming, creative boxing and Twenty -style, while anchoring it in the elite competition and high -end production.
The result is a fresh format that combines the top -to -counter fighter sports with a platform’s first story story, always content and the Internet’s favorite creators’ program -driven energy.
“We are the first group that has taken our basic products to these platforms,” ​​says Zilazink.
The biggest piece of Glori’s new Push is a partnership with the BERR, on a joint basis by sports media and gaming company Jack Paul. Zilazank’s background influenced the agreement at the Etport, where it once led a snowstorm to business growth and material.
He says, “The gamers, streamers and creators are always looking for content that is really important to their fans.” “Our pitch was very easy: we have forced things.”
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Experiences with creators’ own communities
The purpose is to make the creators more easier to plug into experience and share it with their communities-which they call them “spoons”.
“Although other people may invite a creator to check what they are doing, we are bringing the whole thing directly to them.” “We are really embracing the creative community in such a way that no one has.”
This idea appears UndergroundA new creator forward -fight series launched in Miami on May 1st. The first incident was just an invitation, in which Welter Weight Champion Czechosi defended his belt in the match again against the Lightweight Champor Taijani “The Wonder Boy” Bais.
“It’s a very special feeling,” says Zilazink.
Clearly, you will not see the creators stepping into the fashion of Paul Brothers. Although the Zilasanic game is open to take advantage of the creator’s economy, it is committed to preserving the integrity of the basic products-which provides high quality battles of high quality features of global professional players.
He says, “Between hours at the beginning and the end of the fight, it will be a real battle. There will be no shine.” “During the walkout, the decision, or the dizziness – certainly, we will have some fun – but everything inside the ropes will be pure.”
This balance will be clear in the event’s nightclub style environment and modern production, which is more designed for mobile audiences than traditional TV audiences.
This is a bold move for a company that seeks to expand its audience to expand its audience in a special event series, especially in sports, where ticket sales sales. It is even more courageous to broadcast this event for free. There was a time when a company like Glory would jump on a media rights to a network like ABC or ESPN – perhaps the aid time would be paid.
But Zelzic is betting on a different model. He is involved in the democratic division. The main platform of the Glory will be YouTube, and the creators are not only welcomed but also encouraged for co -stream fights.
“Instead of saying that ‘there is a view of the meeting here, look at the ESPN,’ we are making sure that everyone with the phone can see.”
Although this strategy can help the audience grow, it also leaves the table, as Zilazak is well aware.
He acknowledged, “We are not walking with our pockets after the incident.”
But over time, they believe that the chain will cultivate a dedicated fandom, create a platform for fighters to increase their profile, and eventually, will receive taxes.
“We are investing in the product right now,” Zelazank says, but over time, sponsorship will increase and it will compete. “
Sean also benefits from a strong international foundation, which gives the company more flexibility in taking financial risk.
“We have the success in France, Belgium, the Netherlands, Japan, the income from tickets, sponsorship, media rights – all of this provides us with a runway to make such an investment,” says Zelazank.
This is primarily the opposite of its time in the UFC, where the company had a dominant presence in the United States but faced challenges that spread abroad. While the UFC is now a global powerhouse, Zilazak experiences – and the stains – since it wasn’t.
“Success in the United States gave Dana confidence to invest globally and start building international offices.” “So when the UFC went to the International from the United States, we are going from Europe to the United States.”
After a break, Sean just re -enrolled in the US field, but the Zilazank company’s modern approach is confident.
He says, “The key for us – just beyond the construction of fans – is that we are doing something unique by eliminating traditional games with new media and influence.” “We are embracing the creative community in such a way that no one has.”
For Glori’s CEO Marshall Zelzank, creators are not just ambassadors – they are the life bloodshed of their company’s development strategy.
“The world’s Kai Senate has this incredible machine that produces interest and viewers.” “They are the new linear TV networks to expand the base of fans.”
As the world’s Premier Cook Boxing Organization, Glori accepted this evolution, borrowed from a cultural playbox, which burst the engagement of gaming, creative boxing and Twenty -style, while anchoring it in the elite competition and high -end production.
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