If you are like me, you have been logging in to X (formerly Twitter) over the past year, whether it is for personal scrolls or for work management.
And if you are like me, you are asking if the business should be on Bluesky or not, look like the audience, and how the platform works.
Today, we are answering these questions and in this guide for Bluesky for marketers.
Content
What is Bluesky?
Blusky There is a social media platform that allows users to post short copy posts, photos and videos. Although videos and images are common, it is similar to Bluesky X, which includes more text -based posts in the platform. Although the role limit is 350 posts, Bluesky allows users to group more and more content in threads.
This match is through design. Bluesky actually launched back 2019 As a research project in X, which focused on the search for social media. It became his own independent company in 2021 when Jack Dorsie then went to Twitter.
The platform only exceeded the invitation before it was open to all users (over 13 years of age) in 2023. (It is worth noting that it is worth considering Jack Dorsie left Bluesky in 2024Too, but with the founding story of its platform, your marketing strategy is far more work than its use.)
When it comes to your marketing strategy, Bluesky will likely be familiar with other social media platforms. In terms of layout and platform experience, it is very similar to X. The left -handed menu, the double option and then the feeds, and the publication button is like its rival platform if not at all.
If you are active on the X, you will be able to easily navigate the Bluesky platform.
Looks good and familiar, Blueviski.
🛑 🛑 Need more social media ideas? Download your copy and paste social media calendar
How is Bluesky different from another social media platform?
As an X -rival, Bluesky is like Instagram threads and Mastoden. These platforms use the same approach for short -form posts that enable conversation with other platform users.
There are some important ways that are different.
विकेंद्रीकृत विकेंद्रीकृत
Bluesky is. This means that it operates on the open in the protocol, which is not controlled by a single organization.
Since there is no central control, users have their data and the important thing to have their app experience. Not a single, central example of the Bluesky platform. Users can customize and build feeds to develop their experience on the app, according to their interest.
In fact, there are more than 50,000 The algorithmic feeds in which users can choose.
Data control
Although this is the result of a decentralized platform, data control is particularly capable of calling. Bluesky gives users more control over where their data is secure or not stored, unlike rivals like threads, which is connected and controlled by Meta.
This control means more user’s privacy, but it means less insight to analytics on the platform.
Community
The other platform algorithm preferred network effect with the algorithm who served content and profiles. Bluesky allows users to use the feed and this content to use on the platform, so its focus is on creating many parties of users tied together through common interests and, in turn, the common content.
Bluesky allows users to subscribe to multiple feeds and correct their experience on the platform, rather than serving an algorithm -powered feed.
Advertising
This is the place where Bluesky really is removed from his closest rivals. For now, the platform is completely advertised. It is important to note for your marketing budget and strategy. Therefore, while you will not put the dollar directly to the Bluesky, you may need to spend more time doing so because there is no paid advertisement shortcut.
How famous is Bluesky?
Bluesky has a 30 million Users now, when you consider the fact that X has a 360 million Users and 320 million People use Instagram threads. Each of them is dwarfed through LinkedIn-a more platform that is a bit more text-focused. 1 billion users Worldwide.
But it is important to know how quickly Bluesky’s user base is growing. The total audience was doubled on the platform between October and December last year.
There were two major factors that played an important role in the development of the Lord The fall of 2024: Continues X deficiency And the US presidential election. Both left users are looking for alternative social media platforms.
The rapid rise of capable of leopard audience enables Bluesky to take a look for many marketers.
Who uses Bluesky?
Due to Bluesky’s data privacy, the population information about accounts is not as widely available as it can be on other social media platforms. Still, there are a lot of information that can tell you who is spending more and more time on the website.
Overall, Bluesky users are:
- US -based: In 2024, close 48 % Traffic started in the United States, followed by 5 % from the UK and 5 % from Japan. This is a huge difference between the United States and the next countries.
- Most male identity 61 % The users of the app are male. According to Titles that explodeIt’s like X (60.9 % male and 39.1 % female) and it’s not far from Facebook (56.8 % male and 43.2 % women).
- Less than 35: 33 % Consumers come between 18 and 22 years, and another 27.26 % are 25-34. This means that 60 % of Bluesky users are less than 35 years old.
- IPhone users: In 2023 and 2024, More Blueski app download Compared to Android devices on iOS devices.
This review is a good way to know if your target audience is on Bluesky and should be your brand or not. Another important question.
But are there businesses on Bluesky?
30 million users, limited analytics, and no advertisements, are not going out of the way to attract the Bluesky business to their platform. But that does not mean that the platform is devoid of company accounts. Some of the famous platform accounts are corporate news media accounts. Is onion 1.1 million Followers, and so on New York Times.
However, most of the brands are few. For example, Netflix is on 49,000 Bluesky’s followers and 22 million X on
Netflix has 49,000 followers and Bluesky has shares of programming works.
📣 📣 Blackosky can’t yet provide a ton of lead, but we know where you can find a group of free. Get your copy of your 14 Fast and Simplified Ways to get free leads (+examples you can copy)
3 things you can do on your business on Bluesky
May you not want to dedicate a large part of your The marketing calendar Or the budget to Bluesky right now. But if you make your account safe and see how the app is ready, it is valuable to stay on the platform. Here are some things you can do on Bluesky when you wait and see if it is worth investing in the future.
1. Claim your profile
At least, you want to make sure that your brand name is the first debus. Ideally, you would like to make your profile identified with brand color, graphics, copy, and more. This will benefit you The identity of the brand And use a stop on your profile to leave a positive impression, even if you are not active on the platform.
Compare these examples to two well -known brands.
This is an empty profile for the Red Bill. But a brand header image and profile picture. There is also Slogan Bio I know, visiting this profile, that it’s a Red Bill, but they don’t use Bluesky yet.
Now, here is the best option for Duncan that comes to search on the platform.
This is another empty profile, but it does not have any images of logos or brand colors, nor are there any passionate references in the bio. It seems that it is not owned by the company, but it is not clear.
If you have people coming down on a Bluesky handle with your brand name, you want it to be yours – and you want everyone to know.
2. Experience to find your audience and sound
You can use the fact that Bluesky is a new platform that has small audiences for your benefit and will be creative. The American Eagle is an excellent example of this. The clothing company is about 500,000 x and on 4 million On Instagram on Bluesky, the American Eagle is with 92 followers. Yes, you read it right.
But this brand is using this low -pursuit for its benefit and is testing some material that is fast, comfortable, and, in some cases, reminds the best series of conscious postings.
American Eagle’s Bluesky feed during Grammy.
Since you are testing the platform, don’t be afraid to be creative with your brand account. You never know what your audience can increase unless you try.
2. Take advantage of internal influence and brand spokesperson
Individual accounts will perform better on Bluesky. If your audience is spending time on the platform, and you have a founder or interpreter who is interested in expanding its follow -up for the brand, it is worth the time and effort.
This strategy is not without example on other platforms and already without success on Bluesky. This is a great example. One of the top accounts of Bluesky is James Gun, co -co -CEO of DC Studios, with about a quarter of a million followers. On his account, he shares some personal content, including cat pictures. But most of the posts are about the DC world, whether it is confirming the second season or distributing the trailer for the upcoming film.
DC Studios? Not even on Bluesky.
Now, be aware that this is not without danger. If this person leaves the company, you are just out of these followers and this distribution channel. As long as you know that going into it, however, creating an individual account in your brand service can be a good strategy to find your audience on Bluesky.
Set your Bluesky profile today
It was a crash course for marketing in Bluesky: platform details, discrimination, audience population statistics, and more. Now that you are equipped with all this information, you can develop a clear plan for the maximum presence of your brand on the platform.
It is the first days for Bluesky. So keep watching the Platform’s updates and its growing user base when it should be a major part of your social media marketing strategy. But for now, lock your brand account on Bluesky so you don’t lose your head start.